Bachelor of Professional Communication - Digital Communication major

Develop connections across the globe with a Digital Communication major at RMIT, using the latest tools to exchange information.

When you choose the Digital Communication major in the RMIT Bachelor of Professional Communication, based in Melbourne, you’re choosing to study in an exciting and constantly evolving discipline.

You will undertake a professional and detailed course of study designed to meet current employer demands and prepare students for future job opportunities.

To ensure our students are at the forefront of the profession, this major builds your knowledge and skills – ensuring you can create content and understand analytics in a disrupted digital media environment. The technologies of tomorrow will be different to those we use now, so critical and creative thinking are key.

You’ll explore digital platforms and technologies from perspectives including strategy, telling stories, content development and audience engagement. This includes both creating and measuring the impact of your content through various techniques, tools and metrics.

Digital communication specialists are in demand across a range of industries, as well as government and non-government organisations. The Digital Communication major equips you with the confidence to apply knowledge and transferable skills within a broad range of industries, enabling employment across the globe.

Digital communication is an increasingly important element in business, government and non-profit organisations, so there is strong demand for graduates who are creative and passionate about understanding and connecting with different audiences and stakeholders.

The exponential growth of digital communication channels and demand for online engagement means that specialists in this area are constantly evolving new ways of engaging.

This major prepares you to solve problems and develop communication content and strategies that are effective across different situations and platforms, making our graduates adaptable to the ever-changing digital communication environment.

Digital communication graduates work in many roles, including:

• media and storytelling officer
• digital content producer
• communications and digital adviser
• digital engagement and communications officer
• corporate communications specialist
• social media manager
• change manager
• campaigns manager
• global content manager.

Step 1: Find a course

Step 2: Check the entry requirements

Step 3: Collect required documents

Step 4: Submit your application

If you are applying for on-campus study in a coursework program (Bachelor, Associate Degree or Honours), use the online application system for international students. 

Remember, our team are experts in RMIT study options and how to apply, so contact the team if you need support with your application.