Bachelor of Sport Management
    Go to Bond University

    Bachelor of Sport Management

    Bond University
    Bond University
    Australia
    Australia, Gold Coast
    University Rank:#591
    Go to Official Website
    Duration6 semester(s)
    Tuition Fee
    AUD 17,189 / semester(s)
    Next IntakeMay 1, 2026
    Bachelor of Sport Management

    About

    Whether you’re an elite athlete, a casual competitor, or a keen spectator, you can turn your love of sport into a dream career with Bond’s sport-focussed degrees. This is the perfect chance to position yourself for a role at the 2032 Brisbane Olympic Games!

    A Bachelor of Sport Management combines the core business fundamentals of management, marketing, negotiation, and human resources, with sports-specific skills in event management, sponsorship, public relations, governance, and sport law.

    Studying Sport Management at Bond Business School is a dynamic, hands-on experience, working in small, personalised classes with teachers who know the business of sport from the inside. They don’t like being confined to the classroom any more than you do and will have you working on events, with local and national sport organisations, with high performance athletes and professional sporting teams.

    You will get the best of both worlds as a Bond Business School student, with access to the Centre for Data Analytics, the Bond Business Mentoring Program and Transformer.

    With Bond’s accelerated three-semesters-per-year timetable, you can complete the Bachelor of Sport Management in just 2 years (6 semesters).

    Requirements

    Entry Requirements

    General Secondary Education Certificate 85%

    Grade average of final year results. Converted to a percentage scale where 50% = pass if otherwise reported.

    General Secondary Education Certificate (Successful Completion) and required SAT score 1020

    Overall test score. Where multiple test results have been presented, the overall test result providing the best rank will be used.

    English Program Requirements

    English language proficiency requirements

    Bond's programs are taught and assessed in English, so depending on your educational background and citizenship, you may be required to provide evidence that your English language ability meets our requirements. This may include submitting results from an approved English Language Test taken in the past two years - you can see the required results for the most common approved tests below. There are other ways to demonstrate English language proficiency and gain entry into this program, including demonstrating prior study in English, or other qualifications. If your qualification does not meet the English language requirements then you will need to provide an English proficiency test for admission.

    International English Language Testing System (IELTS) Academic
    International English Language Testing System (IELTS) Academic Overall score 6.5 with no sub score less than 6.0
    Pearson Test of English (PTE) Academic
    Pearson Test of English (PTE) Academic Overall score 58 with no Communicative Scores below 50
    Test of English as a Foreign Language Internet-Based Test (TOEFL iBT)
    Test of English as a Foreign Language Internet-Based Test (TOEFL iBT) Overall score 79 (no scores below 21 in Writing, 18 in Speaking, and 16 in Reading and Listening)

    Career

    Where will your degree take you?

    The sport industry is already a major contributor to Australia’s economic growth and that will be supercharged over the next decade with Brisbane hosting the 2032 Olympic Games as new opportunities arise in sport development, facilities management, event management, sponsorships, sports communication, law, marketing and so much more. Bond’s Bachelor of Sport Management is designed to build on your existing skills, education, and training to enable your transition to the next career level. Graduates of this program may find employment opportunities in the government, community, private and not-for-profit sectors including government, sport, tourism and recreation services, sport venue management, sport advertising, media relations, sponsorship, and marketing.

    Outcomes

    Sport event manager

    Sport event managers are responsible for the planning and execution of local and major sport events. Other types of duties include, liaising with marketing professionals for the design of event collateral, managing event personnel, collaborating with sport coaches and teams, and negotiating price points with event contractors.

    Sport marketer

    Sport marketers are responsible for promoting sport teams, players and events by creating effective advertising and building brand association. Responsibilities may include securing sponsorships for sporting teams and events, advertising and promotion of sporting events, building relationships with sporting organisations, as well as plan and execute integrated marketing campaigns.

    Sport manager

    Sport managers are responsible for the promotion and coordination of sport activities as well as overseeing the participation, travel and logistics of players and coaches and other special groups in sport. They can work for sport governing bosies, professional sport organisations, and any nymber of other sport-related organisations. 

    Fee Information

    Tuition Fee
    17,189 / semester(s)
    Bachelor of Sport Management
    Bond University
    Bond University
    Australia

    Australia, Gold Coast

    Go to Official Website