Biopharmaceutical Marketing

University of Southern California

United States of America, Los Angeles

University RankQS Ranking

125

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University of Southern California

United States of America , Los Angeles

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesJune-2021 July-2021

Apply to this program

Go to the official application for the university

Duration 12 month(s)

Tuition Fee

USD 53,865 / year

Apply Date July-2021

Next Intake June-2021

Biopharmaceutical Marketing

About

Overview What you will learnThe Biopharmaceutical Marketing MSc program offered at University of Southern California is designed to build core knowledge and strategic skills targeting the biotechnology & pharmaceutical industry, managed care payers, consulting and other advanced healthcare related fields. Students will learn and use the practical tools, required skills and methods to embrace the next wave of healthcare innovation and expanded use of artificial intelligence (AI), to drive markets while improving outcomes and product value. BPMK represents a first-of-its-kind program to address incorporation of the full “health economic ecosystem”, to improve and facilitate practical applications of data driven marketing, leading to improved access, segmentation and understanding of customers and patients. The result of this deeper analytic based strategic process is a significant reduction in marketplace risk and loss of opportunity, through improved insights and planning efficiency. Graduates of the Biopharmaceutical Marketing program are professionally trained in the principles of success and leadership ranging from the traditional pharmaceutical industry through biotechnology, integrated devices, 1st and 2nd generation diagnostics and advanced immunotherapeutic, through a wide array of newly emerging healthcare ventures and career requirements including:Business intelligence, pricing & product life-cycleProduct development, launch and market planningStrategies for coverage, reimbursement, and product placementValue & access ‘best practices’ for modeling and formulary tacticsTargeted sales & marketing tools and techniques to maximize market positioningCommunication, advertising and forecasting specifically aimed at biopharmaceuticalsCustomer and patient segmentation and direct to consumer advertising I want to find another Master Course

The Biopharmaceutical Marketing MSc program offered at University of Southern California is a 27-unit interdisciplinary graduate program in precision marketing aimed exclusively at careers in the biopharmaceutical and payer industries.