About

Overview What you will learnThe Biopharmaceutical Marketing MSc program offered at University of Southern California is designed to build core knowledge and strategic skills targeting the biotechnology & pharmaceutical industry, managed care payers, consulting and other advanced healthcare related fields. Students will learn and use the practical tools, required skills and methods to embrace the next wave of healthcare innovation and expanded use of artificial intelligence (AI), to drive markets while improving outcomes and product value. BPMK represents a first-of-its-kind program to address incorporation of the full “health economic ecosystem”, to improve and facilitate practical applications of data driven marketing, leading to improved access, segmentation and understanding of customers and patients. The result of this deeper analytic based strategic process is a significant reduction in marketplace risk and loss of opportunity, through improved insights and planning efficiency. Graduates of the Biopharmaceutical Marketing program are professionally trained in the principles of success and leadership ranging from the traditional pharmaceutical industry through biotechnology, integrated devices, 1st and 2nd generation diagnostics and advanced immunotherapeutic, through a wide array of newly emerging healthcare ventures and career requirements including:Business intelligence, pricing & product life-cycleProduct development, launch and market planningStrategies for coverage, reimbursement, and product placementValue & access ‘best practices’ for modeling and formulary tacticsTargeted sales & marketing tools and techniques to maximize market positioningCommunication, advertising and forecasting specifically aimed at biopharmaceuticalsCustomer and patient segmentation and direct to consumer advertising I want to find another Master Course

The Biopharmaceutical Marketing MSc program offered at University of Southern California is a 27-unit interdisciplinary graduate program in precision marketing aimed exclusively at careers in the biopharmaceutical and payer industries.

Disciplines

PharmacyMarketing

Requirements

Academic Requirements

gre
gmat

English Requirements

PTEMin 61
IELTSMin 6.5
TOEFLMin 90

Other Requirements

1Earned bachelor’s degree with an overall GPA of 3.0 or higherGRE or GMAT is required for application

Biopharmaceutical Marketing