BA(Hons) Business and Events Management

Study our contemporary BA(Hons) Business and Events Management degree and benefit from embedded opportunities to gain practical experience, enhancing your employability. Engage with industry professionals and get practical events experience through placements, studying abroad and live briefs.

Why study business and events management?

Events play an important role in economic development and social wellbeing, helping to achieve business objectives like community cohesion. The event industry has seen significant growth and is now worth £42.3 billion in the UK alone. It offers diverse and exciting career opportunities around the world.

Our contemporary BA(Hons) Business and Events Management covers all the essential areas of business with a specialist focus on events management. From concept design and planning to delivery and evaluation, you'll see the events process through from start to end.

Why UWE Bristol?

Our curriculum is designed to challenge your thinking and develop your entrepreneurial mindset. You'll explore professional practice, research, sustainability, and more, all while engaging with industry professionals through pitches and guest lectures.

From day one, you'll engage in real-world learning experiences through our embedded Professional Practice Stream. This stream supports your development, enabling you to work closely with your Group Mentor and Personal Tutor and develop a portfolio of practice for potential employers.

Your final year will include real-world practice modules, such as a client project, designed to enhance your CV and prepare you for the professional world. Plus, you'll have the chance to gain industry experience through sandwich year placements, study abroad opportunities and live briefs.

Where can it take me?

You'll be able to apply your knowledge and skills to all types of events – large and small, indoor and outdoor, corporate and independent. You'll get a holistic understanding of how organisations operate, while honing the hands-on skills needed for a successful career in events management.

This course will prepare you for a career in events and beyond. You'll have access to careers in the wider business world, such as marketing and project management, in organisations from smaller agencies to large workforces. You could also apply your skills to start your own events enterprise or become a freelancer.

Careers / Further study

Our BA(Hons) Business and Events Management combines creativity, business acumen, and practical experience in the business environment and events context. Practical experience is embedded into the curriculum, enabling you to engage with placements, internships, paid work, volunteering, cross-cultural teamwork or overseas study.

This includes the modules for the sandwich year placement, the study year abroad module and a work-based learning module for students in employment. You'll also have the chance to complete a global teams live brief module, enabling you to gain experience in an international context.

In your final year, you'll have a choice of real-world practice modules, including a capstone module choice which draws together learning into practice. Another choice is our “beyond campus” module, which focuses on student-centred, practice-led activity to enhance your CV.

You'll also benefit from extracurricular activities, including seminars, workshops and a guest lecture series. You'll develop a diversified skillset, including technical skills, digital literacy, critical thinking, ethical values, collaboration, enterprise and communication, problem solving, project management and presentation skills.

In today's business world, digital skills are essential. This course covers digital literacy and emerging technologies like AI, along with the latest research in ethics and sustainability. You'll explore your role in shaping a sustainable future through real case studies, giving you a competitive edge.

The course opens a broad range of career paths as an events professional. These include roles such as event project manager, event marketing manager, and event experience officer.

You could also apply your skills to start your own events enterprise or work in another area of business, such as marketing. You could also go on to complete further study in a related business area, such as a postgraduate degree.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events. Visit our employability pages to find out about careers, employers and what our students are doing six months after graduating.