Business and Marketing

How can marketers make use of new consumer trends to stand out from their competitors? And how should business leaders leverage their resources for success?

The fast-paced business world demands creativity, strategic thinking and dedication for companies to differentiate themselves from the crowd and be profitable, and this course allows students to develop those skills while exploring a wide range of essential business and marketing topics. Looking at real-world companies and examples, it's not just theoretical knowledge that our students gain, but practical skills they can use within their current roles from day one.

After looking at the key areas of marketing, human resources, finance and business environment at level 4, you will delve into more specialist areas of study as you continue in the course, including:

• marketing communications through a wide range of media
• management of projects and working with stakeholders
• how online marketing fits into an overall business strategy
• how market research is used to formulate marketing decisions
• the global business environment, including challenges and opportunities

Your final year of study will culminate in an independent research project on a business or marketing topic of your choice, and will allow you to analyse and critically evaluate the results from research you have gathered yourself and put together a comprehensive and concise report. You will also give feedback on others' reports, which will further build on the communication and evaluation skills you will have been developing throughout your studies.

Entry requirements for undergraduate study

There are two different entry routes onto our undergraduate degrees: the academic entry route, and the work experience entry route.

The academic route is probably the best-known option, as it’s similar to the entry requirements for a brick-and-mortar university. You need at least two A-levels (or equivalent), with no specification of what subject or grade they should be.

The work experience route opens up the world of higher education to those without A-levels. You need GCSE Maths and English (grade A-C), plus three years’ work experience that is relevant to the field you wish to study.

What if you don’t meet these requirements but you’re still keen to study? That’s where our CertHE comes in! These courses have an open entry route, which means you don’t need any previous academic qualifications to start studying. This is a great route for those without a traditional academic background to progress onto the Bachelors degree.