Business and Marketing Management BA (Hons)

Youlearn to motivate people in the workplace and how to influence customers to purchase products and services.

Youhave access to real-world business experiences and challenges with work placement opportunities to give you confidence to put your learning into practice and gain essential contacts. Students have worked for companies such as Warner Bros, BMW and British Heart Foundation. Youshadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business centre at Oxstalls Campus.

Focus your degree on business or marketing, or both. If you choose business, youlearn about managing people, projects and resources, finance and HR. If you choose marketing, youlearn how to connect brands and customers.

Take our business profile quiz to discover your business profile!

Study style

Youlearn through lectures, seminars, group work, reflective practice, business simulations, problem-solving challenges and presenting. In your first year yougain solid grounding in all aspects of business and marketing including customer behaviour, understanding organisations and the global business environment. Youthen specialise in business, marketing, or both with subjects such as new business enterprise and e-interactivity and social media, depending on your career aspirations.

Leading international brands and business figures will deliver lectures and give real insight into how to succeed in business. Guests have included Superdry, whose marketing campaigns have seen the brand sell their products to over 100 countries worldwide. Youanalyse real-world case studies, take part in work simulations and pitch your ideas to business experts. In your final year youtake part in an exciting business or marketing challenge with an international or UK brand.

• Project Manager
• Management Consultant
• Operational Researcher
• Marketing Manager
• Sales Manager
• Global Organisation Manager.

• Read the course information online and check out the course modules (classes).
• Check out the international events including virtual talks and taster sessions as well as our physical events and fairs in various countries.
• Chat to a current student online.
• Meet with one of our regional representatives, or contact our Admissions Team to learn more about our courses.

You’ll need to check the course page and your country page to ensure you hold the necessary qualifications. You’ll also need to check that you meet the English Language requirements.

Some courses require an interview, audition or the submission of a portfolio containing examples of your work as part of the application process. Visit our Interviews and requirements page to find out more.

There are several options available to you when it comes to making your application:

• Contact one of our agents in your country for support with the application process.
• Contact a regional representatives in the International Team to apply directly.
• Apply via UCAS, the UK Universities and Colleges Admissions Service.

The university accepts applications on a rolling basis, with no firm deadline to apply. However, please note that some courses are competitive with places filling up quickly, so we recommend applying as early as possible. You should be aware that students requiring a student visa to travel to the UK for their course are bound by CAS request deadlines.