Business Management (Marketing)

At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn't a clear pathway to this degree - we are more than happy to discuss your application.

What do you need to study with us?

Our aim is to make learning as accessible as possible by ensuring that you can study your degree in a flexible and convenient way. That's why we keep our requirements simple. All you need is a laptop or desktop PC (we recommend one running the latest version of Windows), and a good internet connection. Through, iLearn, our online university campus in the cloud, you'll be able to access your course calendar, support services, learning materials, and our online library containing almost half a million texts, as well as creating assignments, keeping notes, and collaborating with other students on your course.

Eligibility

To be eligible for our BA (Hons) Business Management (Marketing) course, you must have: 

• Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent 

If you don't currently hold the above qualifications, we also offer this course with an additional foundation year, which is designed for students who need extra support when starting their degree course.   

English proficiency

• IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent 
• Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted. 

We also offer an internal English test for applicants who are unable to provide the above evidence of English proficiency. More information can be found here. 

Before you start studying

Whilst you can read your study materials on your smart phone or tablet, to make the most of your learning experience, you will need access to a laptop or computer (we recommend one running the latest version of Windows), and a good stable internet connection.

Perhaps you have a strong idea of where you want to go with your marketing degree, or maybe you want to keep your career options open for now? Either way, don't worry if you're still a little unclear about what the future holds. Our marketing bachelor's course will give you a range of in-demand and transferable skills that will help you understand how modern organisations work. This gives you the freedom to take your time deciding where in the business ecosystem you'll fit best, be it as an entrepreneur, manager, or if you're an experienced professional looking for a career change.

• BA (Hons) Business Management (Human Resource Management)
• BA (Hons) Business Management (Tourism)
• BA (Hons) Business Management

• Business and Management articles
• Career Advice

What will the BA (Hons) Business Management (Marketing) do for me?

As well as developing important soft skills, up-to-date knowledge of business functions, and career planning abilities, you'll also be encouraged to develop a Personal Development Plan as you work through your degree. With support from our lecturers, this will help you track your progress and identify areas where you excel.  

​On the course, your assessments will be linked to real-world workplace issues and practices. Added to the benefits of our enterprise simulation software and Digital Business Hub, you'll graduate with hands-on experience in problem solving and identifying areas for business growth - all highly desirable skills for today's employers.  

The BA (Hons) Business Management (Marketing) will also give you the chance to:

• Comprehend and appreciate the importance of the key skills, technologies, and competencies required to be successful in contemporary business and marketing environments. 
• Identify and evaluate the roles and contributions of the key business and marketing functions applicable to modern organisations. 
• Analyse marketing challenges from a range of perspectives including consumers, suppliers, and intermediaries. 
• Apply and evaluate marketing concepts and theories in a range of business and marketing contexts. 
• Develop your research, planning, and analytical skills. 

What can I do after Arden University? 

Your degree in marketing will open up many opportunities across all aspects of the business sector. As you study with us you'll have access to our dedicated career services portal, where you can access additional 'bolt-on' e-learning courses, employer presentations, and search for jobs worldwide. Of course, your course lecturers are always on-hand to provide advice and guidance when it come to your professional future. Just a few of the possible roles you might want to consider after graduation could include: 

• Brand Manager 
• Campaign Manager 
• Communications Manager 
• Sales and Marketing Manager 
• Marketing Executive 
• Event Organiser 
• Product Manager 
• Public Relations Manager 
• Public Affairs Consultant