What you will study
Our BSc (Hons) Business Management with Marketing programme is specifically designed to equip you with the skills and knowledge that will support you for the marketing challenges of the future.
You will study a combination of marketing and management theory and practice that will help you prepare for various types of jobs, from managing international marketing campaigns to launching innovative marketing strategies.
You will explore psychological elements such as consumer behaviour, while learning how to develop online and offline marketing actions and how to manage a brand. You will also develop a valuable understanding of the methods to capture market insights and the marketing analytics to measure your performances.
You will gain this knowledge through applied projects and authentic assessments that emulate realistic jobs’ tasks. This will help you develop your critical thinking and problem-solving abilities.
Professional recognition
BSc (Hons) - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
BSc (Hons) - Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Foundation year
If you don’t meet our entry requirements, you might still be able to apply for this degree with a Business and Economics Foundation Year. This is an extra year of study to develop your skills and make it easier for you to get started at university. On successful completion of your foundation year, you’ll be ready to progress to the first year of your degree.
To see what modules you’ll be studying, refer to the foundation tab in the ‘Course structure’ section.