Business & Marketing BA (Hons)

Prepare to excel as a marketing professional

The BA Business & Marketing programme will provide you with the specialist skills and knowledge to excel as a marketing professional, giving you a competitive edge in the graduate employment market.  

UWSs links with local and national organisations ensures that the teaching and assessment provided on this programme focuses on the marketing issues that impact businesses today. This will equip you with hands-on experience of applying critical thinking to solve challenges in the workplace.

Year 1:  Applicants must have completed the Certificate of General Secondary Education plus a relevant Foundation programme or Diploma Year 2:  Community College Diploma

If you do not fall into any of the categories above you will need to provide proof of your English language ability through the International English Language Test System (IELTS) or the Test of English as a Foreign Language (TOEFL).

Duo Lingo

For 2022-23 entry, the University has approved the use of the online Duolingo English test as evidence of English language ability. UWS will accept an overall score between 90-115 with no component score below 90.

Placement Opportunities 

In year 3 students will have the option to go on placement into an organisation in the private, public or social enterprise sector. The placement allows students to gain experience of devising marketing solutions in a real workplace

Study Abroad 

UWS is the only Scottish university with membership of the Dukenet group of European universities. This enables students to go on exchange to universities in France, Germany, Spain, Finland, Romania, the Netherlands, Hungary, Poland, Denmark, Italy and Russia.

This is a great opportunity for you to develop a deeper understanding of European culture and a greater awareness of your own communication skills  

BUSINESS & ENTERPRISE

UWS offers professionally focused Business courses, providing students with sought-after skillsets to succeed in commerce and industry. Our recent graduates are now working with some of the biggest names in business including RBS, Shell, Ford and IBM.

Career Prospects

Jobs

Our graduates possess extensive knowledge of marketing techniques and channels as well as a broad understanding of the business environment. UWS Business & Marketing graduates have gone on into project director, sales promotion manager, PR manager, product manager and marketing research specialist roles upon graduation.

Further Study

You can continue your studies at UWS with a Master of Business Administration (MBA) specialising in marketing, or MSc in Digital Marketing or International Marketing Management. You can also pursue professional qualifications through the Chartered Institute of Marketing (CIM) or the Chartered Institute of Public Relations (CIPR).