About

Overview What is business marketing?Business marketing involves building efficient marketing strategies and promotions for a business’ products or services. Marketers play a crucial role in the success of a business, using creativity, strategic thinking and a strong communication style to develop campaigns promoting or launch a product or service. They manage customer and stakeholder relationships and maintain the brand's image through their effective presentation and communication skills. The main responsibilities of the marketing management function include: market analysis, marketing strategy development, marketing program development and implementation, and new product development and service. I want to find another Bachelor Course About the courseThe three-year Business (Marketing) degree at Charles Sturt University Study Centres will develop your understanding of industry and commerce, such as strategy development, innovation and international marketing. Success in business marketing means you need good communication, presentation and customer relationship management skills in order to attract the interests of potential customers. Our hands-on approach to teaching and learning will help you develop these skills so you are well-prepared to competently present your business to future stakeholders. Career opportunities Graduates go on to varied and exciting positions in marketing, from product management and research to digital and sales functions. Depending on the electives you choose to study, you may go into a range of roles after you graduate.Marketing: marketing officer, product/brand management, market research, marketing manager. Advertising: media buyer, advertising account executive, pay-per-click specialist. Sales: promoter, sales executive. Digital: social media and community management, digital marketing manager, digital copywriter.

Are you looking for versatile skills and a broad foundation that will prepare you to enter the workforce as a business professional? Study the Bachelor of Business (Marketing) degree at Charles Sturt University Study Centres in Melbourne and Sydney and take the first step towards a career in marketing.

Disciplines

Business AdministrationMarketingDigital Marketing

Requirements

English Requirements

PTEMin 50
IELTSMin 6
TOEFLMin 60

Other Requirements

1CRICOS Code: 103013ENSW Higher School Certificate, Victorian Certificate of Education or interstate equivalentInternational equivalents of Year 12International Baccalaureate DiplomaCompleted, or partially completed, course from a university or collegeApproved foundation studies program certificate

Business (Marketing)