Applying psychology to business can offer insight into how individuals and groups behave. This course combines psychological theory with business understanding. You'll learn how decision making, marketing, finance, human resources, and business strategy are all influenced by cognitive and social processes.
You'll benefit from the strong links between the University and employers, which allow you to gain the practical skills highly valued by businesses. Using specialised equipment and software, you'll measure brain activity, analyse how decisions are made and study how disruption can affect behaviour.
A wide choice of research projects covers all aspects of business and ranges from cognitive psychology to social psychology.