Communications: Advertising & PR BA

From Wassup to Just do it” the most successful ads have a way of ingraining themselves in your memory.

Remember the #icebucketchallenge?This viral sensation has to be one the most successful PR campaigns ever, achieving global online awareness and raising millions for the ALS Association.

If you would like to create campaigns like these and more, this programme will give you the practical know how and equip you for a successful career in either industry, advertising or PR.

For this programme, its vital to have a grounding in the principles of communication.  During the first two years of the degree, all Communications students at Richmond take the same core courses.

With our inter-disciplinary approach, youll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media.  Small class sizes with an international cohort of students will give you a broad perspective. Youll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations.

The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when youll have the option to choose electives from an array of exciting topics, including Celebrity and Fan Culture, Video Production, Fashion Marketing and Retailing and From Script to Screen.

Not only that, youll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation.

Through our partnership with them, youll have membership of The Public Relations and Communications Association (PRCA)  Europes largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals.

Its a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London one of the worlds most important centres for advertising and public relations.

Like all Richmond graduates, youll also be able to qualify with two degrees one from the UK and one from the US.

At Richmond our undergraduate degree programmes, which are based on the US educational approach, are offered on a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.

This programme can also be taken as a three year pathway depending on previous qualifications. The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.

Academic Entry Requirements

Below is information on our entry requirements for both 4 years and 4 years with foundation programmes.

• A Levels: 96 UCAS points
• US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)
• International Baccalaureate: 24 IB points (year 1)
• BTEC National Diploma: MMM
• Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English.

• GCSEs: 5 at grade C or above / grade 4-9 (or equivalent)

We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us [email protected].

The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.

Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.

Internships
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Whether you are interested in gaining work experience in London or internationally, we will be here to help you find the best possible opportunities.

Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.

Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

Graduate Destinations
Below is a list of where some of the graduates of this programme have gone on to work.

• BBC, Bloomberg L.P
• EMI Music
• 19 Entertainment
• Omnicom
• MediaCom
• Viacom
• Disney Television International

You apply one of three ways, either apply directly through us, apply through UCAS and for our US students, via the Common Application ($50.00).

In order to submit your application you will need the following information

• Details of your education history, including the dates of all exams/assessments
• The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
• A personal statement this can either be emailed as a Word Document or PDF, or completed online
• An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate

Visit our How to Apply webpage for more information regarding Entry Requirements, admissions processes and to start your application.

When to apply
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable.

If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended.