Digital and Social Marketing Strategies Intensive course with a total of 60 hours In cooperation with University of Missouri-St. Louis, USA 8 ECTS / 4 US credit hours Most every business today needs a digital marketing strategy to engage with current customers and attract new. Social networks are becoming an integral part of the marketing mix. Consumers are changing the way they communicate with and research brands. Brands are changing the way they promote and engage with consumers. We are embracing digital technologies to communicate in ways that were inconceivable just a few short years ago. We have shifted our attention from traditional media marketing to the Internet, wireless devices, and other digital platforms. In this course you will accomplish the following: assess the various marketing channels assess the importance of establishing a social media strategy assess how to create a social media strategy and playbook learn to understand your audience assess why a brand needs clear rules of engagement gain an understanding of the digital trends that are shaping the future gain an understanding of campaign attribution assess how we define our key performance indicators (KPIs) learn of the cutting edge digital marketing tools (licensed and free), including Adobe SiteCatalyst, Radian6, Lithium, Alexa, and Hootsuite, to name a few

Digital and Social Marketing Strategies

Digital and Social Marketing Strategies

About

Fee Information

How to Apply

Digital and Social Marketing Strategies

Bremen University of Applied Sciences