Digital Marketing

Course Description

Are you interested in consumer behaviour, communication and marketing? Do you wonder why some brands become global icons? Do you want to use your creativity to connect with online communities across social media? Would you like to be the bright spark behind the next big digital marketing trend? Marketing is the discipline of understanding how and why consumers buy products and services, and using those insights to satisfy consumer wants and needs.

Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence.

Subjects include Digital Media for Marketing, Web Design, Social Media, Advertising, Financial Planning, Online Advertising, Consumer Behaviour and Market Research.

Work Placement

There’s an optional 15-week work placement in Year 3, Semester 1.

IT Requirements

Students on this course will be required to have a high spec PC/Laptop (i.e. able to run Win 10, an AV solution and Office comfortably, be able to use Wi-fi and camera to attend online classes, use other hardware intensive software such as Adobe Cloud Premium suite, Visual Studio, AutoCAD, ProEng, so needs high RAM, larger SSD, Graphics acceleration, etc.)

Please search for the TU Dublin offer on the HEA website www.heanet.ie/store

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website.