Digital Marketing Management

Why Digital Marketing Management at The American Womens College?

As the importance of digital marketing and social media increases, businesses look to informed, savvy marketers to guide their communications and manage their online brands.

As a digital marketing manager, you play an important role in reaching and influencing customers and clients. Content marketing, email marketing, social media marketing and mobile marketing are just some of the components of a digital marketing managers job.

Developing, executing and monitoring a complete and comprehensive digital marketing strategy is also key to keeping your business at the forefront of the digital marketing world.

The Digital Marketing Management major will prepare you to create, manage and analyze digital marketing strategies and campaigns.

In this major, you will learn how to:

• Develop an effective social media campaign
• Manage digital media tools and applications
• Assess and manage online branding issues
• Perform effective online marketing research
• Apply analytics to measure your success and inform your strategy

• Official high school transcripts translated into English
• One of the following: SAT, ACT, TOEFL, or IELTS scores (if the language of instruction in your high school or college was in English this can be waived)
• Two letters of recommendation from your teacher, school counselor, or principal 
• One to three page typed essay in English addressing what you hope to gain from your college experience as well as what you will contribute to the Bay Path University community
• Photocopy of a valid passport
• Bank statement showing sufficient funds to cover one full year of study at Bay Path University 

Bay Path University enjoys a rich tradition of international student enrollment. International students interested in enrolling in any of the associate or baccalaureate degree programs are required to submit the following requirements:

• Completed application
• Official high school transcripts translated into English
• One of the following: SAT, ACT, TOEFL, IELTS, or Duolingo scores (if the language of instruction in your high school or college was in English this can be waived)
• Two letters of recommendation from your teacher, school counselor, or principal
• One to three page typed essay in English addressing what you hope to gain from your college experience as well as what you will contribute to the Bay Path University community
• Photocopy of a valid passport
• Bank statement showing sufficient funds to cover one full year of study at Bay Path University