- Focus on the practical application of digital marketing knowledge such as marketing analytics, analysis and application, campaign planning and management and digital innovation
- Better understand the unique opportunities and challenges presented by the modern digital marketing environment, building an in-depth knowledge of current marketing principles and tactical analysis
- Designed with input from digital marketing professionals to ensure the course provides a great range of skills and a breadth of understanding across the digital marketing mix - including marketing analytics, campaign planning and reporting, and digital innovation
- Hear from external speakers and gain relevant input from industry, incorporating current and innovative trends in Digital Marketing
- Develop the competencies needed for an exciting career in the global digital industry, which will prepare you for a variety of roles across numerous sectors related to marketing communications and public consumption, wherever in the world you wish to launch your career
Digital Marketing
University Rank:#170
Compare
Wishlist
Duration9 month(s)
Tuition FeeGBP 41,949 / year(s)
Next IntakeSeptember 1, 2026
Digital Marketing
About
Disciplines
Business and Management
Requirements
Entry Requirements
Entry requirements
A 2:2 degree with honours in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.
Entry requirements for international students
English language requirements
International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2. Please visit our English language requirements page to view the required test scores and equivalencies from your country.
English Requirements
- PTEMin 67
- IELTSMin 6.5
- TOEFLMin 90
English Program Requirements
Test Name: IELTS Academic, IELTS Online, IELTS One Skill Retake and IELTS Indicator (IELTS – Academic version)
Required Score: 6.0 overall and no less than 6.0 in any section
Test Name: TOEFL iBT, TOEFL iBT Home Edition, TOEFL iBT Paper Edition and TOEFL MyBest scores
Required Score: Overall score 87 with minimum scores of 21 for writing, listening, reading and speaking.
Test Name: Pearson Test of English (Academic) PTE
Required Score: 64 overall with no less than 64 in all communicative skills
Test Name: LanguageCert International ESOL SELT
Required Score: B2 Communicator with minimum 33 in writing, speaking, listening & reading
Test Name: LanguageCert Academic
Required Score: 65 overall and no less than 65 in any skills score
Test Name: INTO Pre-sessional English
Required Score: 60 and no less than 60 in any sub-section
Test Name: Study Group Academic English
Required Score: Minimum of 60% overall, no less than 60% in any section
Test Name: Skills for English: SELT
Required Score: B2 Pass
Test Name: Duolingo English Test - test taken up to 30th June 2024
Required Score: 110 overall and no less than 110 in Literacy, 95 in Conversation, 110 in Comprehension and 90 in Production
Test Name: Duolingo English Test - test taken from 1st July 2024
Required Score: 110 overall and no less than 110 in any Integrated Subscore
Career
Careers
This course provides the experience, knowledge and enthusiasm that will help you to secure your immediate career goals. You'll graduate with a detailed, hands-on knowledge of essential tools such as Google Analytics, Facebook Insights and online market research platforms. You’ll also have a strong appreciation of emerging and increasingly important areas such as privacy, augmented reality and the so-called Metaverse - putting you one step ahead of other recent graduates. Some of the strategic and planning principles you will study will also be relevant to your longer-term career ambitions.
Transferrable skills:
- Creativity: tools and techniques eg. Inspiration Sources, Mindfulness, Real world design challenges
- Agility: how to develop personal skills to support a firm’s need to renew, adapt and change quickly
- Resilience: learning how to persevere through setbacks, take on challenges and risk making mistakes to reach a goal
- Curiosity: develop the skills to look at things in different ways, provide practical tools to activate the impulse to seek new information and experiences. Resulting in the ability to think more deeply and rationally about decisions and come up with more creative solutions
- Problem Solving: learning the problem definition, problem causes, tools for generating multiple solutions, prioritising, resourcing, measurement and control
- Mastery of technology needed in marketing today: email marketing, Google analytics, Google Ads, CRM Systems
Careers in Marketing
The MSc in Digital Marketing will prepare you for a successful career in a marketing role, with a particular focus on marketing analysis, planning and communications. The course will enable you to develop the digital marketing and professional skills and subject expertise that will make you a valuable asset from day one of your marketing career.
Potential employers
Potential employers include public and private sector companies, multi-nationals, SMEs and not-for-profit organisations across all sectors of the economy, which can offer you the opportunity to work ‘in-house’. Opportunities also exist within full-service marketing agencies such as Saatchi and Saatchi, McCann Erickson and Ogilvy, and smaller boutique agencies around the world, which develop and implement marketing strategies and campaigns on behalf of their clients.
Graduate destinations
Graduates from this programme are expected to secure employment at such diverse companies in the UK and around the world.
You will be equipped you with the skills to enable you to pursue jobs such as: Digital Marketing Executive, Digital Project Manager, Research Analyst, Social Media Manager, Product and Brand Manager, Digital Advertising Strategist, Market Analyst, Key Account and Customer Relationship Manager
Further information can be found at:
Our Careers & Employability team will help you identify your career path and support your route to a fulfilling global career.
Developing your skills and career prospects
The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our postgraduate Business School careers service web page for more information.
Fee Information
Tuition Fee
41,949 / year(s)
Digital Marketing
The University of Exeter
United Kingdom, Exeter