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Explore the rapidly developing digital media landscape on our MA Digital Media Practices course. Develop and refine your skills in critical and independent thinking, media theory and literacy, and creative methodologies. Build a strong portfolio of work that highlights the best of critical theory, and practice approaches from a wide range of digital media.

The MA Digital Media Practices course focuses on a distinctive blend of creative, practice-led projects, critical media studies and work across disciplines such as:

media arts
visual culture
algorithmic culture
social media platforms
media infrastructures

You'll learn to navigate global contemporary issues in media including gender, race, ecology and politics. You'll achieve this by analysing media texts and technologies, users, audiences, platforms and digital cultures.

Using digital media technologies, platforms and tools, you'll create and lead independent media projects. You'll conduct research which is relevant to media, arts, culture and technology, and apply critical thinking, creative techniques and appropriate research methods.

We update our selection of media practices and industries every year, to ensure the course remains relevant over time. You'll have the opportunity to focus on one study area in more detail, with example study areas including filmmaking, sound, journalism, game cultures and media ecologies.

This course will help you to become a media professional who uses and promotes inclusive, ethical and sustainable practices. By the end of this course, you'll have a professional skillset which is highly valued in the global creative and cultural industries and can be applied in multiple professional pathways.

As a digital media practices student, you can enjoy:

a blend of teaching, learning and assessment methods that enables you to integrate theory and practice
the latest facilities and learning resources at Winchester School of Art
opportunities to work in new environments, both independently and as part of a team
guest speaker presentations
participation in exhibitions and research events
participation in software and technical equipment workshops and inductions
study trips and networking opportunities with leading global cultural institutions

Excel in the dynamic field of digital media

This course will give you the knowledge and skills to pursue careers in the creative industries, as well as educational, commercial, charity, and activist organisations.

It will also prepare you for roles in media, curation or public programmes, learning teams, journalism, GLAM (galleries, libraries, archives, and museums) and the cultural sector.

Recent alumni have gone on to work as:

digital media practitioners, producers and developers
researchers and scholars
content strategists and creators
technologists
curators

Graduates have also progressed their studies to postgraduate research degrees (PhD) at the University of Southampton and other leading universities.

Programs

Digital Media Practices (MA)

Digital Media Practices (MA)