Digital Transformation in Business and Society

University of Passau

Germany, Passau

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University of Passau

Germany , Passau

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

German

Start & Deadlines

Next Intake Deadlines10-Jan-2021

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Next Intake 10-Jan-2021

Digital Transformation in Business and Society

About

Digitalisation is fundamentally changing our economy and society. The increasing reliance of organisations on information technology creates a need for professionals who have a solid, broad grasp of business administration processes as well as the technical skills to help shape the digital transformation. The B.Sc. Digital Transformation in Business and Society programme enables you to take on precisely this key role. This degree programme has a strong business administration orientation and allows you to set your own interdisciplinary specialisation. You can choose to specialise in management or information systems and additionally learn about digital communication, IT law or psychology. This will enable you to support the digital transformation of organisations and develop new business models. The School of Business, Economics and Information Systems offers two Master's programmes â€“ M.Sc. Business Administration and M.Sc. Information Systems â€“ which build on this Bachelor's programme. For details, please consult the Academic Advice Service'sinfosheet [German].

Requirements

Entry Requirements

To apply for this degree programme you need a recognised university entrance qualification, e.g. the German Abitur or an equivalent qualification.

Career

The digital transition poses new challenges for all areas of the economy and society. That is why demand is increasing for experts and managers who not only have economic specialist knowledge but also well-founded methods, data and digitalisation skills. The degree programme Digital Transformation in Business and Society prepares you for exactly these tasks. Graduates are prepared for the challenges of the digitalised world in many ways: (1) for the co-development and design of digitalisation strategies of companies and organisations in business development or strategy and IT consulting companies, (2) for new occupations and interface functions in the field of data analysis and visualisation, (3) as specialists and managers in the online context, e-commerce or the field of user experience or (4) in the start-up environment. Furthermore, the degree programme creates the access conditions for further occupational fields in education and science, market and opinion research as well as (depending on area of focus selected) in the occupational fields of media and communication research, media management and the development of digital services.