Doctoral Program in Marketing

University of Melbourne

Australia, Melbourne

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University of Melbourne

Australia , Melbourne

Key Facts

Program Level

Professional Doctorate

Study Type

Full Time

Delivery

On Campus

Course Code

056955G | 098523G

Campuses

Parkville

Program Language

English

Start & Deadlines

Next Intake DeadlinesJuly-2026

Apply to this program

Go to the official application for the university

Duration 5 year(s)

Tuition Fee

AUD 56,992 / year

Next Intake July-2026

Doctoral Program in Marketing

About

Overview

What is it about?

Taught by the Department of Management and Marketing, the Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world’s most ambitious minds. Challenge yourself through a program that broadens your skillset and advances your research career prospects in academia or within research and development teams in industry and the public sector.

The program is made up of a 2-year Master of Commerce coursework program followed by a 3-year PhD.

Generous scholarships are available for high achieving applicants, including full fee waivers and a stipend of AUD 38,500 per year (2025 RTP rate).

Research conference travel funding of AUD$15,000 is available to all confirmed PhD candidates.

The program combines rigorous research training and substantial opportunity to work on independent research projects with world renowned academics. This research training and activity will provide you with the skills and knowledge to address meaningful problems facing consumers, employees, managers, organisations, industries and communities. The expected career outcome is placement in research-focused academic jobs. Graduates could also seek applied research career opportunities in the public and private sector.

Our graduate students have successfully attained positions in leading academic and business institutions both within Australia and internationally.

Register to attend an information session

A PhD journey is a voyage into consumer minds and ever-shifting market tides, where every data point tells a story, and each revelation reshapes the landscape of strategic influence.
Dr Fang-Chi Lu, Graduate Research Director, Marketing

We strongly encourage students to be creative, intellectually curious, hard-working and contribute to the advancement of the marketing field.

Requirements

Entry Requirements

Minimum eligibility

You’re considered an international student based on your citizenship – even if you're studying in Australia.

Masters

You must have completed an undergraduate degree (or equivalent) from a recognised institution. Most Masters degrees also require a minimum WAM (Weighted Average Mark)based on your previous studies for entry. You can use our graduate coursework grade conversion eligibility calculator to get an indication of whether you’re eligible for a specific Masters degree.

Depending on your previous studies and experience you could also be eligible for credit towards your studies at the University.

Find Masters by coursework degrees

Doctorates

If you go on to a doctorate, you need to have completed an Honours and Masters degree in the relevant discipline. Additional qualifications and work experience is also taken into consideration.

Go to Graduate research study for more information

To find out about assessment and our admissions criteria, see How you're selected.

Course-specific requirements

Graduate coursework degrees may have specific interviews, portfolios and supplementary tests you need to do before you can be accepted into a degree.

To find out about specific requirements, review the entry and application information for the course you're interested in to find out what these are.

English Program Requirements

English Language Criteria

Applicants are required to satisfy the University's English language requirements for graduate courses.

Applicants from countries where English is not the official language or the language of institutional instruction and assessment must provide evidence of English language proficiency.

Minimum scores and tests accepted

IELTS (academic English only): Overall 7.0 with 7.0 in writing and no band less than 6.0
TOEFL (internet-based): 94, with writing 27, speaking 18, reading 13, listening 13
Pearson Test of English (Academic): 72+ with written communicative skill of 75 and no other communicative skill below 60
Cambridge English: Advanced/Certificate of Advanced English (CAE): 185+ with no less than 185 in Writing and 169 in each other skill

Applicants may be provisionally offered a place in the program on the condition they attain the required minimum English proficiency level before commencing the program.

Career

The Melbourne Business School Doctoral program prepares graduates for research and teaching careers at top-ranked educational institutions and for careers where world-class research and advanced analytical skills are necessary.

Intended learning outcomes

Upon completion of the PhD, the graduate researcher will be able to:

demonstrate command of a substantial and complex body of knowledge at the forefront of a discipline
independently and systematically engage in critical reflection, synthesis and evaluation
independently and systematically develop, adapt and implement research methodologies to extend and redefine existing knowledge
independently and systematically generate original knowledge and understanding such that they can make a substantial contribution to a discipline
disseminate research findings effectively in the professional arena and in an international context
demonstrate autonomy, authoritative judgement and responsibility as an expert and scholar
demonstrate an understanding of, and commitment to, research ethics and integrity.

Graduate attributes

For graduate attributes, refer to the Graduate Research Hub.

Success stories

Dr Rohan Venkatraman

Lecturer in Marketing
University of Birmingham

"I think the University of Melbourne is a good place to go. It’s a place that rewards you for putting effort in, but it will also take care of you and support you and give you encouragement, which I think is a good balance."

Completed - 2021

Dr Thu (Jordan) Truong

Lecturer (Assistant Professor) in Marketing
The University of Sydney

"As someone without a research background, the Doctoral Program in Marketing was perfect for me. The two-year coursework component thoroughly prepared me both methodologically and conceptually, while the three-year PhD component allowed me to deeply engage in research. I was fortunate to find a PhD supervisor who shares my passion for unstructured data analysis, and together we worked on interesting and relevant projects."

Completed - 2024

Dr Davide Orazi

Lecturer in Marketing
Monash University

"This degree has allowed me to master the quantitative and communication skills required by today's hyper-competitive academic market. A research-oriented approach, coupled with coursework and exposure to world-class academic visitors, proved invaluable to move to the next stage of my career."

Completed - 2016