Fashion Management & Marketing BA

Would you like to become part of the exciting and ever-changing world of fashion and land your dream job in the industry?

Our BA in Fashion Management and Marketing will help you do just that, providing you with the latest insights from the fashion industry and retail businesses. This programme also allows students to gain a strong knowledge and expertise within other fields such as accounting, finance, marketing and operations applied to fashion management.

As with all of our undergraduate programmes at Richmond, you will commence this programme with our broad-based liberal arts approach as you take courses in creative expression, scientific reasoning and foundations of sociology along with foundations of business to give you a thorough grounding in a range of subjects.

In the second year, you will move on to more targeted topics for business management including financial and managerial accounting, marketing, entrepreneurship and micro and macroeconomics.

From corporate finance to celebrity and fan culture, your third year will be equally diverse, taking in topics such as legal and ethical concepts in management, research methods and principles of marketing.

The degree gives students awareness and the know-how to conduct relevant market/consumer research and forecast trends. It also provides students with the necessary tools to be able to compile insights into consumer and fashion buyer behaviour.

Your final year will focus on topics such as advertising management, digital marketing and social media, which will prove invaluable in the workplace and enhance your employability.

Potential electives in the final year include luxury brand management, fashion, and media, giving our students the opportunity to broaden their knowledge of the industry according to their personal interest.

This programme ensures students have an innovative and visionary approach as marketers.  The academics teaching methods support our mission to develop students creative and analytical skills, to stand out in a competitive fashion marketplace. Graduates will acquire transferable skills such as team-work and leadership qualities that will make them progress in their career and gain access to top graduate schools worldwide.

On completing this programme, students will be able to apply for four exemptions (all certificate level) from The Chartered Institute of Management Accountants (CIMA), the worlds largest professional body of management accountants, entering into their Operational Level.

At Richmond our undergraduate degree programmes, which are based on the US educational approach, are offered on a four year pathway. Every undergraduate degree student will first enter our Liberal Arts programme before specialising in their Major.

This programme can also be taken as a three year pathway depending on previous qualifications. The entry requirements for all undergraduate programmes at Richmond are the same, regardless of your chosen Major.

Academic Entry Requirements

Below is information on our entry requirements for both 4 years and 4 years with foundation programmes.

• A Levels: 96 UCAS points
• US High School Diploma (or equivalent): 2.5 GPA minimum (on 4.0 scale)
• International Baccalaureate: 24 IB points (year 1)
• BTEC National Diploma: MMM
• Completion of Year 12-13 International equivalent secondary school qualification with a minimum grade average of grade of C including mathematics and English.

• GCSEs: 5 at grade C or above / grade 4-9 (or equivalent)

We understand that not every student is in the same situation, if you have any questions about your qualifications, please get in touch with us [email protected].

The University offers personal development seminars, leadership opportunities and access to work experience, volunteering and internships. There is also a dedicated, personalised service for assistance with CV writing, interview preparation tips and much more.

Throughout your studies, you will have the opportunity to build links with industry experts and Richmond alumni, connecting you to a vast and influential worldwide network.

Internships
We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Whether you are interested in gaining work experience in London or internationally, we will be here to help you find the best possible opportunities.

Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.

Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

Graduate Destinations
Below is a list of where some of the graduates of this programme have gone on to work.

• Ernst and Young
• KPMG

You apply one of three ways, either apply directly through us, apply through UCAS and for our US students, via the Common Application ($50.00).

In order to submit your application you will need the following information

• Details of your education history, including the dates of all exams/assessments
• The email address of your referee who we can request a reference from, or alternatively an electronic copy of your academic reference
• A personal statement this can either be emailed as a Word Document or PDF, or completed online
• An electronic copy of your in process or completed high school (secondary school) transcript and graduation certificate

Visit our How to Apply webpage for more information regarding Entry Requirements, admissions processes and to start your application.

When to apply
We encourage you to complete your application as early as possible, even if you are completing your undergraduate programme of study. In this case you will be offered a place that is conditional on successfully completing a specified qualification and English language qualification if applicable.

If you would like your application to be considered for a Richmond bursary, an early application is strongly recommended.