This course is designed for individuals seeking a comprehensive understanding of marketing principles and management. Choose this program to gain contemporary insights into market analysis and strategic development, informed by our faculty's research expertise. Its distinctiveness lies in the focus on adapting to the evolving marketing environment, covering topics such as marketing communications, brand management, social impact, customer behaviour, strategy, data analytics, and ethical considerations.
You will acquire the ability to identify and resolve marketing management challenges, and develop strategies applicable both in Australia and globally. The learning experience is flexible, offering a choice of subjects, study pace, and session timing to suit your needs.
Find out more about Why Marketing.
Students acquire the ability to identify and resolve marketing management challenges, and develop strategies applicable both in Australia and globally. The learning experience is flexible, offering a choice of subjects, study pace, and session timing to suit their needs.