Overview
- Learn how to analyse, interpret and present data, in order to inform effective marketing strategies and tactics.
- Gain the in-demand digital skills, experience and insights necessary for success in this fast-paced industry.
- Understand the data that drives customers behaviour, and how to implement data-driven decisions and drive real business change.
- Explore topics such a consumer behaviour and marketing strategy development, marketing tools and technologies, and learn to how to use analytics to inform marketing tactics.
