About

Overview IMC includes traditional and digital channels of communication. Digital channels include websites, digital advertising campaigns, search engine optimization (SEO), social media, webinars, podcasts, email and blogging. Traditional channels include TV, print, radio and billboard advertising, mail order, telemarketing and public relations.In addition to the CBA core, the curriculum emphasizes:understanding of consumer behaviorknowledge of marketing research and analyticsOur business approach to the strategy of communication focuses on the development of strategic goals and the execution of communication tactics to achieve those goals. Creative execution and placement in broadcast, narrowcast or direct media are all designed to achieve strategic goals.Degrees and PreparationLearning experiences in the Integrated Marketing Communications program of The University of Akron are enhanced by the state-of-the-art classrooms and laboratories in the Taylor Institute for Direct Marketing and the Suarez Applied Marketing Research Laboratories. Through a variety of hands-on experiences, students learn not only "what to do" but, also, "how to do it."A degree in Integrated Marketing Communications paves the way to many careers in advertising, interactive media, public relations and marketing, including:Agency account executiveDirect interactive marketingMedia planning and coordinationCommunication strategy planning and coordinationOnline advertising and social mediaCustomer relationship managementCareer OutlookOpportunities are growing in the field of integrated marketing communications. Individuals with a high level of creativity and strong communications skills, particularly those that are able to coordinate the use of traditional and digital media have strong market value. It is also critically important to be comfortable with data and to execute communication programs in the context of well-conceived strategy. I want to find another Bachelor Course

Marketers have a myriad of ways to communicate with customers and potential customers. The Integrated Marketing Communications program of The University of Akron refers to the process of coordinating firms communication programs to create a consistent position and image in the marketplace.

Disciplines

Business AdministrationMarketingDigital Marketing

Requirements

English Requirements

PTEMin 48
IELTSMin 6
TOEFLMin 71

Other Requirements

1Online Application$50 Application FeeOfficial Secondary School TranscriptsOfficial Proof of English ProficiencyOfficial SAT/ACT (Optional, required only for scholarships and direct admission)