About

Overview University of Wisconsin Oshkosh's Interactive Web Management (IWM) graduates are technologically savvy and know how to leverage the best online practices, including social media, to give their employers a competitive edge in the marketplace or start their own high-technology businesses.The IWM degree is broad-based and interdisciplinary blending facets of business, technology, and media creation in the web and technology fields. This broad base of knowledge allows IWM graduates to take on a range of roles in areas such as web design, web development, social media management, e-commerce, writing for new media forms, search engine optimization, search engine analytics, user experience (UX) design, and digital marketing.Students in the IWM major learn:How to create and evaluate interactive user experiences involving user-generated content, social media and collaborative technologies.Create and manipulate digital content and multimedia, including text, images, video and graphics for specific audiences.Design and program software applications and manage software development projectsRun and manage a website, including making decisions about: hosting, domain names, architecture (server-side vs. client-side), content delivery networks, appropriate use of cloud computing, availability, security, etc.Understand how adoption of emerging technologies can support business strategy and performanceApply online marketing/advertising/PR strategies, including: search engine optimization, social network penetration, user analytics, and other methods to aid audience engagement, branding, and promotion for an organizationUnderstand data-related issues, including collection, analysis, privacy, ethical use, and security. I want to find another Bachelor Course

Interactive Web Management (IWM) at the University of Wisconsin Oshkosh is an emerging field of academic study designed to prepare you for tomorrow’s careers.

Disciplines

Digital MarketingManagement, Organisation & LeadershipCommerce

Requirements

English Requirements

IELTSMin 6
TOEFLMin 71

Other Requirements

1Your application to UWOHigh school transcript (official or unofficial)ACT or SAT score$50 nonrefundable application feeOPTIONAL: Letters of recommendation

Interactive Web Management