- Specialise in fashion marketing and strengthen your strategic skills for a career in a significant, competitive sector.
- Undertake an extensive research project and deepen your knowledge in an area of your interest.
- Learn in our brand-new Home of Engineering and Materials . A purpose-built space for innovation and creativity that is transforming the way our students study, research and shape the world.
MSc International Fashion Marketing
University Rank:#35
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Duration12 month(s)
Tuition FeeGBP 48,900 / Year
Next IntakeSeptember 1, 2026
MSc International Fashion Marketing
About
The International Fashion Marketing course is one of three MSc Fashion Business courses we offer. Depending on your career aspirations and personal interests, we recommend that you also consider our MSc in International Fashion Retailing and our MSc in International Fashion Retailing (Entrepreneurship and Innovation).
On all these courses you will develop your skills for research, critical thinking, analysis, problem solving and effective communication in the context of fashion business.
International Fashion Marketing is a good option if you are interested in advertising, promotions, brand management and any other aspect of marketing. In contrast, International Fashion Retailing focuses more on retail, sales, and operations management. The further option is International Fashion Retailing (Entrepreneurship and Innovation) which is similar to International Fashion Retailing but emphasises how change and innovation can be managed within organisations and is also designed for those who wish to start their own business. Please note: you should only apply for one of these Fashion courses.
The International Fashion Marketing master's course applies marketing theory to practice within the fashion industry. You will explore the key developments impacting on markets and consumers and issues related to the global fashion industry.
This course focuses on the international scope of fashion business, discovering and understanding new emerging trends that impact upon marketing strategy. with a focus on real world issues, such as sustainability, digital and globalisation. You will gain insight into fashion marketing from the perspective of the brand, the consumer and broader international society, helping you to develop a comprehensive understanding and insider's view of the role of fashion marketing within fashion brands. You will also develop valuable skills including team-working, leadership, negotiation and project management techniques.
This course is suitable for students from most academic backgrounds and equips graduates with the necessary management skills vital for a career in the fast-paced world of international fashion retailing.
Disciplines
Master of Science
Requirements
Entry Requirements
2.1 UK Honours degree or equivalent. Applications from candidates with academic backgrounds in Marketing, Management, Business, Arts, Fashion and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. All backgrounds must contain substantial management, marketing or social science content.
English Requirements
- IELTSMin 5.5
- TOEFLMin 72
English Program Requirements
All applicants will need to demonstrate competency in English language. Applicants who do not already possess an acceptable English Language qualification will need to take a recognised test and attain the required English Language score:
- IELTS: at least 6.5 overall with no sub-test below 6.0.
- TOFEL iBT: at least 90 overall with no sub-test below 20. We do not accept 'MyBestScore'.
- Pearson PTE: at least 70 overall with no sub-test below 65.
Further information on language requirements can be found on our website .
Pre-sessional English
We will consider applicants who do not meet these scores but you may be required to complete a pre-sessional English language course at the University of Manchester prior to the start of the course.
To be considered for a pre-sessional English language course for this programme we require the following minimum IELTS (Academic) scores:
- 6 Week Pre-Sessional Course: Minimum 6.0 overall with no sub-test below 5.5.
- 10 Week Pre-sessional Course: Minimum 5.5 overall with no sub-test below 5.5.
If you have not yet completed your current academic study and are interested in studying a pre-sessional course, you must hold an IELTS for UKVI (Academic) test certificate.
Career
Career opportunities
Graduates from our Department have excellent employment prospects. Graduates from our three MSc courses in International Fashion have typically been employed as buyers, marketers, and PR-related roles. Several students join small start-ups or found their own businesses.
Thanks to the extensive contacts of our staff, we can help connect students to almost any part of the fashion industry that they are interested in.
Recent graduates from these MSc courses have gone on to work for companies including:
- IBM
- Marks and Spencer
- Oasis
- Mercedes Benz
- Next
- Charnos
- National Westminster Bank
- Shell
- Milliken
- Harrods
- Burberry
- Gucci
- The Hut Group
- ASOS
- Prada
Accrediting organisations
This course is accredited by The Textile Institute and The Chartered Institute of Marketing.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Manchester has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Fee Information
Tuition Fee
48,900 / year
MSc International Fashion Marketing
The University of Manchester
United Kingdom, Manchester