International Management, Marketing, Entrepreneurship (IMME)

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International Management, Marketing, Entrepreneurship (IMME)

Otto von Guericke University Magdeburg

Germany, Magdeburg

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Home/Germany/Magdeburg /Otto von Guericke University Magdeburg/International Management, Marketing, Entrepreneurship (IMME)

Otto von Guericke University Magdeburg

Germany , Magdeburg

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Magdeburg

Program Language

English

Start & Deadlines

Next Intake Deadlines10-Jan-2021

Go to the official application for the university

Duration 2 year(s)

Next Intake 10-Jan-2021

International Management, Marketing, Entrepreneurship (IMME)

About

International Management, Marketing, Entrepreneurship (IMME) is a four-semester, full-time study programme leading to a Master of Science (MSc). The curriculum provides students with a deep understanding of concepts and analytical methods in the areas of international management, marketing, and entrepreneurship. The programme seamlessly combines mathematical management tools, strategic planning, and psychological insights. It also prepares students for knowledge-based management positions in the upper and top-level management of multinational corporations and organisations. Programme participants specialise in one of the following areas: In the field of International Management, students acquire comprehensive knowledge about strategic activities of organisations, in particular about the strategic decision-making of top management teams. This specialisation focusses on internationalisation strategies, innovation management, and cross-cultural management. In the field of Marketing, students gain insights into processes and methods of market research as well as the control and analysis of marketing activities. Furthermore, this specialisation focusses on the influence of the social and physical environment of consumers and their behaviour. In the field of Entrepreneurship, students intensify their knowledge of business decision-making and business planning. Special attention is given to entrepreneurial decision-making practices, business model generation, organisational strategies, and key procedures for the successful foundation of an organisation. This study programme requires students to possess a comprehensive understanding of economic theories as well as an understanding of advanced mathematics and statistics. Students must have strong English skills. Learn more about our Master's programme: ISP presentation.

Requirements

Entry Requirements

Applicants must provide proof of a Bachelor's degree in a relevant subject from a university recognised in Germany with a GPA from 1.0 up to 2.9 (according to the German grading system) to be eligible for the study programme. A degree is considered relevant if a required minimum number of credits in modules covering economics, business administration, and quantitative methods (advanced maths, statistics, econometrics, etc.) has been obtained. Detailed information about admission requirements (i.e., relevant degree, letter of motivation, and English skills on a level C1) is available on the study programme's website: IMME programme and admission details.