International Marketing and Sales at Darmstadt University of Applied Sciences

About

The module "International Marketing and Sales" deals with the growing importance of marketing management for the success of a product and the company. In many industries, the ever-increasing product adoption and the fierce intensity of competition places specific demands on marketing and sales. The absence of differentiation potentials of the actual product can often be compensated by innovative sales and distribution concepts and channels, customer-focused advice and support, and effective processes and systems. At the same time, sales play a fundamental role for complex and innovative products and influence the economic success of a company. Empirical studies show the high relevance of the sales process for success. Product satisfaction and customer satisfaction in the actual sale and after-sales service are factors that can influence customer loyalty â€“ or can influence customer churn. As a result, the sales department is gaining strategic importance with company management. The teaching and learning contents and objectives as well as the structure of the module are geared mainly towards students of economics and business administration. This module is composed of lectures and workshops. The lectures and workshops provide knowledge about the use of international marketing tools. Students will learn how to manage complex international marketing concepts. This module considers various industries, selling services or products, and different requirements of BtoB and BtoC customer segments. German language courses In addition to the academic seminars, all students attend intensive German courses. These courses are offered at three different levels (ranging from beginner to intermediate). Participants will have the opportunity to practice their language skills with German students who are also attending the winter university programme.