International Marketing

Modern business is increasingly global - and we have designed a course to match. Our MSc International Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on our close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You'll study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the Common Good.

Two-thirds of GCU research impact for business and management studies courses rated as outstanding or very considerable (Research Excellence Framework 2021). Find out more.

Your career

You'll graduate from our career-focused course ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.

Minimum academic requirement

UK honours degree 2:2 (or equivalent) in any subject area.

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

English language requirement

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

If you do not meet the English language requirements, you may be eligible for our pre-sessional English programme which is taught at our Glasgow campus. Full details of the English language tests we accept are available on this page.

Other academic and vocational qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.