International MBA - Focus International Marketing

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International MBA - Focus International Marketing

Bremen University of Applied Sciences

Germany, Munich

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Bremen University of Applied Sciences

Germany , Munich

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Bremen

Program Language

English

Start & Deadlines

Next Intake DeadlinesOctober-2021

Go to the official application for the university

Duration 1 year(s)

Next Intake October-2021

International MBA - Focus International Marketing

About

Graduates of the International MBA are awarded two degrees after studying one year (fast track) or 18 months in two countries with classmates from all over the globe. This programme goes beyond simply addressing trade issues between countries by encouraging critical analysis of what makes a business competitive in the international arena. It provides a unique learning experience based upon students' needs and graduates' opportunities. This unique programme is a cooperative venture initiated by six internationally recognised universities as part of the "International Business School Alliance" (IBSA). Core modules: Management in the Global Environment/Global Strategic Analysis Global Marketing Strategies Multinational Financial Management Human Resource Management in a Global Environment Business Analytics Specialisation: The specialisation in International Marketing is offered by the University of Valencia. It covers marketing management decision in an international perspective, through four modules: Integrated Marketing Communication, International Distribution & Logistics, International Market Research and Service Marketing. In changing and evolving markets, companies need a proactive marketing approach to provide consumer value in their offering to satisfy their needs. Our marketing approach embraces from the principles in marketing research distribution, communication and service marketing to the most recent changes occurred in the marketplace such as co-creation or social networks.

Requirements

Entry Requirements

Admission requirements include a previous undergraduate degree in business management or its equivalent. At least one year of practical professional experience is also required.