Journalism and Strategic Communication

University of Passau

Germany, Passau

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University of Passau

Germany , Passau

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

German

Start & Deadlines

Next Intake Deadlines10-Jan-2021

Apply to this program

Go to the official application for the university

Duration 3 year(s)

Next Intake 10-Jan-2021

Journalism and Strategic Communication

About

If you wish to pursue a career in the fields of journalism and public relations in times of continuous transition in the mass media, practical and up-to-date training in all media formats is a necessity. As you study this degree programme, you will acquire competencies in journalism and public relations for interconnected multimedia production and cross-media distribution of diverse media formats (text, audio, video, photo etc.) on both traditional and modern platforms (print, TV, radio, online, mobile). You will develop sound knowledge of the functions, processes and mechanisms of journalism and strategic communication as well as their normative legal and ethical boundaries. In order to deepen your empirical and practical knowledge, you will have the opportunity to carry out applied research and hands-on projects.

Requirements

Entry Requirements

To apply for this degree programme you need a recognised university entrance qualification, e.g. the German Abitur or an equivalent qualification.

Career

The study of Journalism and Strategic Communication will prepare you for a journalistic career in traditional and digital media (TV, radio, print media, online and mobile media) as well as a career in public relations for agencies, companies, associations, public institutions, non-governmental and non-profit organisations. Not only you become qualified for editorial work, but you will also acquire the skills needed for various new occupations in the field of communication, such as social media manager, community manager, technical editor, data journalist and user experience profiler. Having graduated from this programme, you will have the necessary theoretical and practical knowledge for work in media research, market and public opinion research as well as media or political consultancy and in media management.