Journalism and Strategic Communication
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    Journalism and Strategic Communication

    University of Passau
    University of Passau
    Germany
    Germany, Passau
    Go to Official Website
    Duration3 year(s)
    Next IntakeJanuary 10, 2021

    Journalism and Strategic Communication

    About

    If you wish to pursue a career in the fields of journalism and public relations in times of continuous transition in the mass media, practical and up-to-date training in all media formats is a necessity. As you study this degree programme, you will acquire competencies in journalism and public relations for interconnected multimedia production and cross-media distribution of diverse media formats (text, audio, video, photo etc.) on both traditional and modern platforms (print, TV, radio, online, mobile). You will develop sound knowledge of the functions, processes and mechanisms of journalism and strategic communication as well as their normative legal and ethical boundaries. In order to deepen your empirical and practical knowledge, you will have the opportunity to carry out applied research and hands-on projects.

    Requirements

    Entry Requirements

    To apply for this degree programme you need a recognised university entrance qualification, e.g. the German Abitur or an equivalent qualification.

    Career

    The study of Journalism and Strategic Communication will prepare you for a journalistic career in traditional and digital media (TV, radio, print media, online and mobile media) as well as a career in public relations for agencies, companies, associations, public institutions, non-governmental and non-profit organisations. Not only you become qualified for editorial work, but you will also acquire the skills needed for various new occupations in the field of communication, such as social media manager, community manager, technical editor, data journalist and user experience profiler. Having graduated from this programme, you will have the necessary theoretical and practical knowledge for work in media research, market and public opinion research as well as media or political consultancy and in media management.

    Fee Information

    Journalism and Strategic Communication

    University of Passau

    University of Passau

    Germany

    Germany, Passau

    Go to Official Website