Luxury Marketing

Luxury marketing within a global context.

This course aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership.

On graduation you'll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.

The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in industry.

The primary aim is to equip students with a contemporary understanding of luxury marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector.

Graduate prospects

Our graduates are well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.

Two-year masters

Our two-year masters courses give you the chance to develop your knowledge and professional skills with an extended work placement.

You'll experience all the benefits of a regular masters, but with the additional advantage of a further professional practice placement over two trimesters. You'll be fully supported and prepared for your placement, and graduate with significant work experience, in-depth knowledge and understanding of your chosen sector.

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Minimum academic requirement

UK honours degree 2:2 (or equivalent) in any subject area.

English language requirement

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5. 

Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency. Full details of the English language tests we accept are available on this page.

Other academic and vocational qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.