Management and Marketing

Academic Director: S. Ahmed E-mail: mgmtss@utsc.utoronto.ca

This Program gives students the perspective of the overall organization and beyond. In addition to the company focus, Marketing also ensures that students take an external orientation by having an in-depth understanding of the competition and the consumer. While developing a good understanding of all the issues involved in developing marketing strategy, the student will learn to implement the tools of marketing tactics.

Enrolment Requirements
Enrolment in this Program is limited.

1. Students enrolling directly from high school are admitted on the basis of academic performance. They must have completed Grade 12 English and Grade 12 Calculus.

Course Guidelines for Students Admitted to B.B.A. Programs Directly from High School Students must complete the following courses in their first year of study: MGTA05H3, MGEA02H3, MGEA06H3, MATA32H3, MATA33H3, MGAB01H3, MGAB02H3, MGMA01H3 and MGTA35H3.

2. Students requesting admission after first year must request ONLY ONE Management Subject POSt on ACORN. Students may apply at the end of the Winter semester and/or at the end of the Summer semester. Application for admission will be considered only for the round during which the student has made the Subject POSt request.

The minimum Cumulative Grade Point Average (CGPA) for Program admission is calculated for each application period, and is based on University of Toronto courses only. Decisions are made when all grades have been received.

Students must have completed the following courses (or their equivalent): MGTA01H3, MGTA02H3, MGEA02H3, MGEA06H3, MATA32H3, and MATA33H3. [MATA32H3 and MATA33H3] are strongly recommended, however [MATA29H3/"‹A30H3/"‹A31H3 and MATA35H3/"‹A36H3/"‹A37H3] may also be used to satisfy the calculus requirement. None of the courses listed above (or their equivalent) can be designated as CR/NCR. Of the total credits that students have completed when they apply, at least 4.0 credits just in University of Toronto courses that have been graded (i.e., not designated as CR/NCR). Students may apply until they have completed up to 10.0 credits. Students who have completed more than 10.0 credits will not be considered for admission to the Program.

In order to remain in the Program, students must maintain a CGPA of 2.0 or higher after having attempted at least 4.0 credits. Students whose CGPA falls below 2.0 will be removed from the Program. Students removed from the program, for this reason, may request reinstatement if they complete at least 2.0 credits (none of which can be designated as CR/NCR) in the following session and raise their CGPA to at least 2.0. This opportunity will be provided only once.