Marketing and Digital Strategy

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.

You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.

In preparation for a successful career as a strategically minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.

Once you have found the course you want to study in our online prospectus you will then click on the ‘Apply Now’ button located at the top of the online course page.

You will be asked to create an account on our application portal and complete your application via your Leeds Beckett account. Once you have submitted your application you should receive a decision in due course. The exception to this is if the course you have applied for has a closing date specified. In this case, we will wait until the closing date has passed before we contact you.