Marketing

The Marketing program aims to develop energetic marketing professionals with passion for quality market research, business development, and growth of organizations. Students choosing to major in marketing have the opportunity to custom-design (choice of selecting minors from other majors) their programs. Non-marketing students, interested in marketing, may select marketing courses that complement their major as minor or as elective courses.

The Department of Marketing’s program provides a basic foundation in marketing skills, theory, and best practices, domestic and international. It prepares students the opportunity to become a marketing professional, and continuing on to graduate study. Marketing is a field that offers ambitious students rewarding career opportunities. In fact, about a third of all employees work in marketing-related activities.

Marketing is an essential part of every business and our everyday lives. If we participate in a job interview, post a review on social media or sell something online, we rely on our marketing skills. Students pursuing marketing careers learn to create and measure marketing messages to understand how products and services are developed, priced, promoted, distributed and sold.

The Saudi population is also increasing rapidly, with increased demand on higher education, and this can be found from the Boston Group Matrix of industry growth. In addition, KSA is witnessing population growth, characterized by the predominance of younger age groups, as well as an increasing number of females seeking higher university education.

Teaching and curriculum emphasize problem-solving: determining the actions necessary to satisfy customer needs through rigorous planning, implementation and control of activities in a competitive market place. The curriculum addresses many areas including customer service, traditional marketing techniques as well as new social media.

1. The applicant must between the ages of 17 and 25 for bachelor’s degree, Diploma in Arabic Studies, or any other equivalent qualification. For a master’s degree their age should not exceed 30 and for a PhD they should not be older than 35.
2. Consent to study in the Kingdom must be given by the government of the applicant from those countries that stipulate the same for Saudi students.
3. The applicant should not have previously attained a scholarship to study in any educational institute in the Kingdom.
4. All certificates and identification papers must be attested by the authorities specified by the educational institute.
5. The applicant should not have been previously expelled from any educational institute in the Kingdom.
6. The applicant must pass a medical exam stipulated by Saudi law and the Ministry of Education.

A Service that provides a unified portal for submitting and processing scholarship applications offered by the ministry of education and its institutions to study in Saudi Saudi public university education institutions, with the aim of making the application process for scholarships for advanced students easier and more flexible.

• If you do not have an account in Study In Saudi portal, click on the New User icon Choose the type of ID required and complete the information
• Complete the required registration information
• Choose how to send the verification code
• Enter the verification code sent to the email
• A verification code will be sent to your registered email, After entering the verification code, you will receive an email to activate the user and set the password. Click on the set password link
• After logging in, click on My Services icon, then My profile to fill out the profile
• The information that was entered appears at the stage of creating the account, and the user must complete the other personal data, then click on Save and Continue
• The user fills in the contact information and then clicks Save

Note: You must enter your personal data correctly. If you do not have a Twitter or Facebook account, please write “None.

• After logging in, click on the Apply for Study Now icon to submit the application
• After clicking on the new application icon, you must agree to the terms and conditions for the scholarship application, select the scholarship type, then click on Save and Continue

Note: The internal scholarship is for international students residing in Saudi Arabia, and the external scholarship is for international students residing outside of Saudi Arabia.

• In the second step, you must enter the basic data for the application, then click Save and Continue
• In the third step, you must enter the qualification details, then click on Save and Continue
• In the fourth step, you must enter languages details, then click Save and Continue
• In the fifth step, you must enter universities details, then click Save and Continue
• In the sixth step, you must upload the required attachments, then click on Save and Continue
• In the final step, you must review all the application information and then click Submit

It will appear as a successfully submitted message after the request is sent.

In the My Requests tab, you will find your requests with the status.

The requests that were returned to you or were not completed will also appear in the My Pending Tasks tab, and you can delete them