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Overview The Marketing program at Benedictine University involves a whole set of activities and processes leading to the strategic decisions a company makes about the types of products it will offer consumers and how those products will be distributed, promoted, and priced. What Role Does Marketing Play in the Business World?Given that the ultimate goal of any business is to provide products of services consumers are willing to purchase, marketing plays a critical role in helping to ensure the success of a business. By identifying customers’ needs, making consumers aware of a company’s offerings, making those offerings available where and when consumers want them, and pricing those offerings at levels consumers are willing to pay, marketing not only focuses on satisfying customers, but also serves to provide direction for the production, accounting, and financial activities of a company.Key FactsWhen you choose the Marketing major at Benedictine, you will receive:Coursework marketing topics, such as digital marketing, integrated web intelligence and analytics, personal selling, promotional strategy/integrated marketing communications, marketing research, consumer behavior, social media, and sports marketing.A thorough understanding of how an organization makes marketing decisions.Hands-on experience with business intelligence software programs used in today's businesses that do not require computer programming or an emphasis on math or statistics.Opportunities to participate in the College of Business Internship Program and marketing projects in the Institute for Business Analytics and Visualization. I want to find another Bachelor Course

The Marketing program at Benedictine University offers marketing majors digital marketing courses unique to the Chicagoland area. There is a strong demand for employees with social media and analytical skills and with a clear understanding of how important it is for a company to integrate all of its marketing activities to present a unified message to consumers.

Disciplines

MarketingDigital MarketingDigital Communication

Requirements

English Requirements

IELTSMin 6.5
TOEFLMin 79

Other Requirements

1Apply to Benedictine UniversityTranscripts and Test Scores for International StudentsA personal statementA high school guidance counselor letter of recommendationSeventh semester transcripts

Marketing

Marketing

About

Disciplines

Requirements

English Requirements

Other Requirements

Fee Information

Marketing

Benedictine University