Marketing

Kennesaw State University

United States of America, Kennesaw

Apply Now!

Go to Official Website

Home/United States of America/Kennesaw /Kennesaw State University/Marketing

Kennesaw State University

United States of America , Kennesaw

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Application Fee

USD 40

Credit point

120 Points

Campuses

Kennesaw

Program Language

English

Start & Deadlines

Next Intake Deadlines14-Aug-2023

Apply to this program

Go to the official application for the university

Duration 4 year(s)

Tuition Fee

USD 43,927 / year

Next Intake 14-Aug-2023

Marketing

About

Bachelor of Business Administration in Marketing

The Bachelor of Business in Marketing at Coles College provides the foundational business skills in management, communications, and economics. From your foundational skills, you will gain specialized technical skills and knowledge in market research, audience segments and behavior, traditional and digital advertising, and developing a marketing strategy.

Marketing is a complex field and is found in every industry. Your marketing degree courses will include developing skills in advertising (both traditional and online), communication, research, analytics, and finance. You will learn to use Microsoft Excel and Google Analytics for analyzing trends and projecting growth, Microsoft PowerPoint, to develop marketing strategic presentation decks for business leaders, stakeholders and online marketing tools for devising campaigns targeted to specific market segments and audiences.

Your marketing skills are in high demand, as you develop the strategy for a business's growth. Through the research of markets and consumers, you'll understand who, how, and where to advertise products and services for a company's growth.

Gain the skills needed to explore, create, and deliver value to a target market through the development and distribution of goods and services. With marketing, you learn to understand and use creativity to satisfy the needs and wants of businesses (B2B) and consumers (B2C). Your degree will prepare you for an exciting career in a variety of fields including advertising, retailing, market research, digital marketing, sports marketing, social media, and marketing strategy.

Disciplines

Department of Marketing and Professional Sales

Requirements

Entry Requirements

GPA Requirement

Graduation from high school with GPA of 2.5 with qualifying SAT/ACT test scores

(If educated outside of the United States, the required official evaluation
must indicate GPA)

First-Year Student Announcement:

First-year students applying to Kennesaw State University for the Summer, and Fall 2023 semesters may be admitted without an ACT or SAT score if they have a GPA of 3.2 or higher.

_{* Students who have a GPA of less than 3.2 should submit official ACT or SAT scores along with their high school transcript to be considered for admission.}

_{*For students who were educated outside the United States, the GPA must be reflected on the official evaluation (see requirements below). Kennesaw State will review the official evaluation.}

_{**Being exempt from SAT/ACT does not guarantee that students are also exempt from the English proficiency requirement if they are citizens of non-English speaking countries (see the Validation of English Proficiency section below).}

_{Note: Test scores are still required for some scholarships (e.g. Zell Miller) and programs (e.g. Architecture).}

Career

What can you do with a Marketing degree?

Marketing lives at the intersection of creativity and analysis. It is born of curiosity, communication, and an analytical mind for identifying trends. With a set of skills that every business needs, you will be in demand, learning to understand your audience and use that understanding to meet the needs of your customers and clients while building business growth.

The marketing degree at the Coles College of Business offers an extensive array of courses allowing students to focus on paths, including:

Channel Marketing
Professional Selling
Social Media
Engagement Marketing
Sports and Hospitality Marketing

Advertising
Public Relations
Digital Marketing
Content Strategy
Copywriting

Fee Information

Tuition Fee

USD 43,927

Application Fee

USD 40

How to Apply

Please use the Common Application if any of the following are true:

You are a student who is still in high school and without college credit
You have earned college credit prior to high school graduation (dual enrollment credit, AP/IB credit)
You graduated high school less than 5 years ago and earned less than 30 credit hours of college credit (if you attended any college).