Marketing
    Duration48 month(s)
    Tuition Fee
    CAD 3,660 / Year
    Apply DateJune 1, 2021
    Next IntakeSeptember 7, 2021

    Marketing

    About

    Overview Focusing on the marketing mix or four Ps of product, price, promotion, and place, they devise potentially profitable new product or service ideas that meet the needs of specific target markets, and then develop and execute the detailed plans needed for their implementation. Other employees in accounting, finance, or human resource management simply assist marketing professionals in this primary task and depend on them to generate the revenues needed for survival.After graduation of the Marketing Major at Thompson Rivers University , students secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals. An increasing number have also been successful in starting their own small businesses, while a few have gone on to earn graduate degrees in hopes of pursuing careers in teaching or research at the college or university level. CareersStudents secure employment with many types of organizations such as advertising firms, consumer product companies, retail chains, wholesalers, media outlets like TV or radio stations, auto dealerships, tourist resorts, government ministries, and non-profits like hospitals. An increasing number have also been successful in starting their own small businesses.
    The Marketing Major at Thompson Rivers University is a challenging program that prepares students to assume many of the most important positions in business. Marketers, as they like to call themselves, are a company's creative force.

    Disciplines

    Business AdministrationMarketingDigital Marketing

    Requirements

    English Requirements

    • IELTSMin 6.5
    • TOEFLMin 88

    Other Requirements

    1Grade 12 (or equivalent) or mature student statusEnglish Studies 12/English First Peoples 12 with a minimum of 73% (or equivalent)Foundations of Math 12 or Pre-calculus 12 with a minimum C+ (or equivalent)

    Fee Information

    Marketing

    Thompson Rivers University

    Thompson Rivers University

    Canada

    Canada, Kamloops