Marketing - BSc (Hons)
    Duration3 year(s)
    Tuition Fee
    GBP 22,324 / Year
    Next IntakeSeptember 1, 2026

    Marketing - BSc (Hons)

    About

    Rooted in marketing theory, this degree blends knowledge and hands-on experience with small class sizes to offer you personalised support. You’ll build relationships, learn from academics with professional marketing backgrounds, and understand how marketing fits into broader business strategies.

    Year one
    Marketing and Consumer Behaviour
    Content Creation for Marketers
    Advertising Fundamentals
    Copywriting
    Branding
    Event Management Skills

    Year two
    Creative Marketing Communications
    Digital Marketing: Tools and Techniques
    Project Management
    Skills for Market Research
    Marketing Employment Experience

    Year three
    Services marketing
    Public Relations and Reputation Management
    Professional Selling and Business Development
    Strategic Management
    Critical Enquiry Project
    Consultancy Project

    Requirements

    Entry Requirements

    Academic Qualifications

    • Applicants who have completed a Diploma of Technician / Technical Diploma in a relevant subject can be considered for year 1 entry of an undergraduate degree
    • Applicants who have followed the IB Diploma curriculum can be considered for undergraduate entry – the normal UCAS tariff will be applied
    • Applicants who have followed the A-Level curriculum can be considered for undergraduate entry – the normal UCAS tariff will be applied

    Undergraduate Advanced Entry

    Students who have completed a 2 year Diploma or Associate Degree from a recognised institution can be considered for advanced entry onto the 2nd year of an undergraduate degree programme

    If your qualification is not covered above or you do not meet the set criteria please contact us and we will see how we can assist you.

    English Program Requirements

    English language requirements

    International applicants will need to have achieved an overall of IELTS 6.0 with a minimum of 5.5 in each component/TOEFL 72 overall and a minimum of 18 in reading, 17 in listening, 20 in speaking and 17 in writing or equivalent.

    Equivalents can be located on our English Language pages.

    If you have previously studied through the medium of English, IELTS might not be required, please visit our country specific page for further details. If your country is not featured, please contact us.

    If you do not meet the English entry criteria, please visit our Pre-Sessional course pages.

    Career

    Career paths

    • Marketing communications specialist (in-house and agency)
    • Digital marketer
    • Account manager
    • Marketing executive
    • Content creator
    • Copywriter
    • Event manager
    • Brand manager
    • Sales and retailing management
    • Market researcher
    • Social media manager
    • Public relations officer
    • Running your own business

    Careers and Employability

    Graduate careers

    Our marketing degree arms you with real-world experience, so you'll graduate knowing how to demonstrate your value to potential employers. You’ll get to showcase your standout skills on your CV, giving you an advantage in the job market. Career options are extremely varied and include marketing communications (in-house or agency), market research, digital marketing, social media, public relations, product design, event management, and even entrepreneurship if you choose to start your own business. Previous graduates have successfully joined the BMW Graduate Scheme.

    Careers support

    Immerse yourself in a variety of professional networking events and visits, through the South Wales Business Clinic, as part of this course. Work directly with businesses to solve real-world problems, enhance your practical skills, and collaborate with industry leaders and professional bodies like CIM, PRCA, and IDM to give you a competitive edge in your marketing career. Our Centre for Academic Success is on hand to support you in developing your personal, academic and employability skills. Plus, our Careers and Employability Service will work closely with you to tailor placement opportunities that match your career goals.

    Industry partners

    Join the only marketing degree in the UK to be recognised by three industry-leading professional bodies: the Chartered Institute of Marketing (CIM), the Public Relations and Communications Association (PRCA), and the Institute of Data and Marketing. By studying this course, you can join the CIM's Accredited Degree programme and work towards earning a Level 4 Certificate in Professional Marketing. You can also choose to pursue other professional qualifications during your studies. For those wanting to work, earn and learn, this course is also available through Network75, letting you combine a job with part-time study, leading to a degree.

    Sandwich years

    A sandwich year enables you to apply the knowledge gained during your degree to real-world work situations. You’ll equip yourself with a transferable skillset and gain invaluable work experience that will help you to stand out to potential employers in future job applications. A sandwich year also provides a fantastic opportunity to network and, if you impress your employer, you may even find you have a job waiting for you when you graduate. Many employers like to take on dedicated employees as showcased via a sandwich year placement scheme.

    Fee Information

    Tuition Fee
    22,324 / year

    Marketing - BSc (Hons)

    University of South Wales

    University of South Wales

    United Kingdom

    United Kingdom, Cardiff