Rooted in marketing theory, this degree blends knowledge and hands-on experience with small class sizes to offer you personalised support. You’ll build relationships, learn from academics with professional marketing backgrounds, and understand how marketing fits into broader business strategies.
Year one
Marketing and Consumer Behaviour
Content Creation for Marketers
Advertising Fundamentals
Copywriting
Branding
Event Management Skills
Year two
Creative Marketing Communications
Digital Marketing: Tools and Techniques
Project Management
Skills for Market Research
Marketing Employment Experience
Year three
Services marketing
Public Relations and Reputation Management
Professional Selling and Business Development
Strategic Management
Critical Enquiry Project
Consultancy Project
