Marketing (Digital Marketing) ,PGDip

Career prospects

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:

• Analytics Manager
• CRM (Customer Relationship Marketing) and email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC (Pay Per Click) Search Manager
• Search Manager / SEO (Search Engine Optimisation) Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer.

CIM accreditation

The Chartered Institute of Marketing (CIM) is the largest professional marketing body in the world. This course is accredited by and has been developed with the Chartered Institute of Marketing (CIM), so that you can gain CIM qualifications whilst you study. We’ve structured our courses to help you complete your CIM Diploma in Professional Marketing before you graduate.

Exemptions from Chartered Institute of Marketing (CIM)

You can study for the following CIM qualifications during your course:

• CIM Certificate in Professional Marketing – you can obtain an exemption from the CIM's Marketing and Integrated Communications module. You will then need to pass one CIM optional module to obtain this certificate.
• CIM Diploma in Professional Marketing – you will be exempt from the CIM's Strategic Marketing module. To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one optional module.
• CAM Diploma in Digital Marketing - to obtain this diploma you will need to pass the CIM's Digital Marketing Essentials module plus one specialist unit.

AACSB accreditation

The University of Brighton is accredited by the Association to Advance Collegiate Schools of Business (AACSB).

AACSB accredited schools lead business and management education, industry engagement and impactful research and enable our students to collaborate with academics in other world-leading universities.

Currently fewer than 6% of business schools globally are AACSB accredited. By gaining AACSB accreditation, the university has achieved its ambition to join a group of institutions considered to be the best business schools in the world.

Skills development

Alongside traditional lectures you will gain practical experience by working on live client projects, case studies from visiting alumni and industry experts, preparing you for a career in marketing.

By working with real clients, you will work on projects advising them on their marketing approach, from launching new products to expansion strategies.

Work-related experience

Our dedicated Placements and Employability team provide a huge portfolio of employers offering business-related placement opportunities. They support all students find a placement.

They offer several services to improve your employability including CV and cover letter reviews, mock assessment centres, fast-track interviews and interview practice sessions.

They will also support you throughout your placement and act as referees if you are offered a permanent role.

JobTeaser
We are one of the first UK universities to use JobTeaser, a new online placements system presenting placement options in the UK and Europe. It gathers together all the job opportunities, events and resources you need to help you with your professional development.

Placement and recruitment events
Placement fairs are held twice a year involving companies from well-known names such as Sainsbury’s, Marks & Spencer, Enterprise-Rent-a-Car and IBM, through to smaller and more local businesses.

Our regular Employability Weeks offer activities designed to enhance your employability, including LinkedIn workshops, sessions on working abroad, advice from the university’s volunteering service and support from the Careers team.

Starting your own business

Beepurple is the university’s entrepreneurship support network. They offer free support for any student or graduate with their business ideas, freelance plan or social enterprise project.

Beepurple run events throughout the academic year, designed to equip you with skills that will improve your employability and help you grow a successful business.

By taking part in beepurple activities, you will meet like-minded people, hear how other recent graduates have set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit beepurple.