The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and that graduates are very attractive to potential employers. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin.
An overview of the course topics:
Marketing Process & Strategy
Digitalisation of Business Models
Future Trends & Scenario Techniques
Business Model Generation
Product/Innovation Management & Services
Sales
Promotion
Pricing
Market Research
Data Management / Statistical Analytics
Digital Customer Behaviour
Marketing Implementation / International Marketing
Case Studies
Negotiation
Requirements
Entry Requirements
In order to take part in the admission process, a minimum average grade of 2.3 (according to the German grading system) in the first degree is required. Furthermore, it will be required to provide evidence of a first academic degree in economics (or in a related discipline) qualifying for entry to a profession.
The degree must have been awarded a minimum of 210 credits (ECTS). The share of the business administration modules must be at least 70 credits (ECTS).
