Marketing (MSc)

Hochschule Bonn-Rhein-Sieg

Germany, Munich

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Hochschule Bonn-Rhein-Sieg

Germany , Munich

Key Facts

Program Level

Bachelor

Study Type

Full Time

Delivery

On Campus

Campuses

Sankt Augustin

Program Language

English

Start & Deadlines

Next Intake DeadlinesOctober-2021

Go to the official application for the university

Duration 1.5 year(s)

Next Intake October-2021

Marketing (MSc)

About

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and that graduates are very attractive to potential employers. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin. An overview of the course topics: Marketing Process & Strategy Digitalisation of Business Models Future Trends & Scenario Techniques Business Model Generation Product/Innovation Management & Services Sales Promotion Pricing Market Research Data Management / Statistical Analytics Digital Customer Behaviour Marketing Implementation / International Marketing Case Studies Negotiation

Requirements

Entry Requirements

In order to take part in the admission process, a minimum average grade of 2.3 (according to the German grading system) in the first degree is required.Â Furthermore, it will be required to provide evidence of a first academic degree in economics (or in a related discipline) qualifying for entry to a profession. The degree must have been awarded a minimum of 210 credits (ECTS). The share of the business administration modules must be at least 70 credits (ECTS).