Marketing MSc, PG Dip, PG Cert

King's College London

United Kingdom, London

University RankQS Ranking

Apply Now!

Go to Official Website

Home/United Kingdom/London /King's College London/Marketing MSc, PG Dip, PG Cert

King's College London

United Kingdom , London

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Campuses

Main Site

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2023

Apply to this program

Go to the official application for the university

Duration 2 year(s)

Tuition Fee

GBP 16,100 / year

Next Intake September-2023

Marketing MSc, PG Dip, PG Cert

About

Learn a skill that is indispensable to organisations around the world, no matter the industry or market. Our Marketing MSc (online) gives you the strategic and practical knowledge you need to succeed in this critical business area. The course is developed by Kings Business School, a UK top 10 centre for business and management studies. Learning online with Kings allows you to access the same world-class teaching as our on-campus students, delivered by the same internationally renowned academics. Our flexible approach allows you to fit your studies around your work, family life and other commitments. As one of the only organisational functions that is directly responsible for generating revenue, marketing can drive growth and keep organisations â€˜alive. If you have an interest in this core business function, our Marketing MSc, Postgraduate Diploma, Postgraduate Certificate with online provision enables you to master the knowledge and skills needed to build effective campaigns in any organisation.

The Marketing MSc/PG Dip/PG Cert from King's Business School blends economics, psychology, sociology and anthropology to bring you the latest thinking and approaches in marketing. As technology changes, so too do the mechanics of marketing campaigns. Our curriculum puts these developments into context with both historical perspectives and contemporary critical approaches to the industry. Modules explore the theoretical bases for marketing decisions and how recent advances are changing the way organisations bring their goods, services and messages to the public.

This programme provides a postgraduate-level, research-informed education in marketing within a highly challenging intellectual environment. On completion, graduates will be well suited for a broad variety of roles in marketing, from campaign management to technical roles, along with planning, managing marketing analytics, and account management.

You will be taught through a range of modules that explore essential channels and disciplines within the marketing mix, including Brand Management, Consumer Behaviour, Marketing Strategy & Planning, and Sustainability & Ethics. Our theoretical models are underscored with case studies and practical exercises that give you hands-on experience with marketing practices. The course provides access to advanced platforms like Qualtrics survey software and Mintel market data to help provide customer and market insights.

Requirements

Entry Requirements

Postgraduate taught courses

Applicants who have completed a Bachelor degree from a recognised institution in Jordan will need to demonstrate the following grades to be considered for a Postgraduate course at King's:

UK degree classification	Jordanian equivalency
High 2:1 Class Bachelor (Honours) degree (equivalent to 65% overall)	GPA of 3.5 out of 4.0 Overall score of 80%
2:1 Class Bachelor (Honours) degree	GPA of 3.3 out of 4.0 Overall score of 75%
High 2:2 Class Bachelor (Honours) degree	GPA of 3.0 out of 4.0 Overall score of 70%

UK degree classification

Jordanian equivalency

High 2:1 Class Bachelor (Honours) degree

(equivalent to 65% overall)

GPA of 3.5 out of 4.0

Overall score of 80%

2:1 Class Bachelor (Honours) degree

GPA of 3.3 out of 4.0

Overall score of 75%

High 2:2 Class Bachelor (Honours) degree

GPA of 3.0 out of 4.0

Overall score of 70%

Postgraduate research courses

A Master's degree from a recognised university with high grades considered for programmes requiring a UK Master's degree.

English Program Requirements

To study at King's, it is essential that you can communicate effectively in English and are able to do so in an academic environment. You are usually required to provide certification of your competence in English before starting your studies.

Career

Employability

King's is ranked seventh in the UK for graduate employability (Times Higher Education's Global Employability University Ranking 2021).

The course is ideal for anyone seeking to pursue roles that include a marketing function in any capacity, but is especially useful for those hoping to build a career in marketing. Whether you're seeking director-level positions involving strategic planning and management or an entry-level marketing assistant role, this course equips you with the theoretical and practical marketing knowledge you need to make an impact. It's especially suited to those already in a marketing position and looking to progress. This course will equip you to access entry and senior-level positions within the following categories:

Marketing / Brand Management
Campaign / Communications Management
Business Development
Digital Marketing Management
Social Media Management
Operations Development / Management

Our professional network

Located in the heart of London, King's Business School works in partnership with a broad range of private and public sector organisations, including government departments, corporations, professional bodies, and NGO. Relationships forged in the community of learning last long after the course is done, giving students and graduates a ready-made network of like-minded, ambitious professionals around the globe. King's Online students also can collaborate with a network of other King's Online students from around the globe. Once you graduate from King's you will automatically become a member of our 170,000-strong global alumni network. Membership is free, lasts a lifetime and includes many benefits.