Marketing MSc, PG Dip, PG Cert
Marketing MSc, PG Dip, PG Cert
About
- The Marketing MSc/PG Dip/PG Cert from King's Business School blends economics, psychology, sociology and anthropology to bring you the latest thinking and approaches in marketing. As technology changes, so too do the mechanics of marketing campaigns. Our curriculum puts these developments into context with both historical perspectives and contemporary critical approaches to the industry. Modules explore the theoretical bases for marketing decisions and how recent advances are changing the way organisations bring their goods, services and messages to the public.
- This programme provides a postgraduate-level, research-informed education in marketing within a highly challenging intellectual environment. On completion, graduates will be well suited for a broad variety of roles in marketing, from campaign management to technical roles, along with planning, managing marketing analytics, and account management.
- You will be taught through a range of modules that explore essential channels and disciplines within the marketing mix, including Brand Management, Consumer Behaviour, Marketing Strategy & Planning, and Sustainability & Ethics. Our theoretical models are underscored with case studies and practical exercises that give you hands-on experience with marketing practices. The course provides access to advanced platforms like Qualtrics survey software and Mintel market data to help provide customer and market insights.
Requirements
Entry Requirements
Postgraduate taught courses
Applicants who have completed a Bachelor degree from a recognised institution in Jordan will need to demonstrate the following grades to be considered for a Postgraduate course at King's:
| UK degree classification | Jordanian equivalency |
|---|---|
|
High 2:1 Class Bachelor (Honours) degree (equivalent to 65% overall) |
GPA of 3.5 out of 4.0 Overall score of 80% |
|
2:1 Class Bachelor (Honours) degree |
GPA of 3.3 out of 4.0 Overall score of 75% |
|
High 2:2 Class Bachelor (Honours) degree |
GPA of 3.0 out of 4.0 Overall score of 70% |
Postgraduate research courses
A Master's degree from a recognised university with high grades considered for programmes requiring a UK Master's degree.
English Requirements
- IELTSMin 7.5
English Program Requirements
To study at King's, it is essential that you can communicate effectively in English and are able to do so in an academic environment. You are usually required to provide certification of your competence in English before starting your studies.
Career
Employability
King's is ranked seventh in the UK for graduate employability (Times Higher Education's Global Employability University Ranking 2021).
The course is ideal for anyone seeking to pursue roles that include a marketing function in any capacity, but is especially useful for those hoping to build a career in marketing. Whether you're seeking director-level positions involving strategic planning and management or an entry-level marketing assistant role, this course equips you with the theoretical and practical marketing knowledge you need to make an impact. It's especially suited to those already in a marketing position and looking to progress. This course will equip you to access entry and senior-level positions within the following categories:
- Marketing / Brand Management
- Campaign / Communications Management
- Business Development
- Digital Marketing Management
- Social Media Management
- Operations Development / Management
Our professional network
Located in the heart of London, King's Business School works in partnership with a broad range of private and public sector organisations, including government departments, corporations, professional bodies, and NGO. Relationships forged in the community of learning last long after the course is done, giving students and graduates a ready-made network of like-minded, ambitious professionals around the globe. King's Online students also can collaborate with a network of other King's Online students from around the globe. Once you graduate from King's you will automatically become a member of our 170,000-strong global alumni network. Membership is free, lasts a lifetime and includes many benefits.
Fee Information
How to Apply
- register on the King's Apply Portal
- complete our online application form
Marketing MSc, PG Dip, PG Cert
King's College London
United Kingdom, London