Enhance your career prospects with JCU’s Master of Business Administration (MBA).
This Master of Business Administration degree has core subjects covering a broad range of topics and will equip you to work effectively in any field of business. You can specialise your degree by choosing from several majors, including creative marketing, entrepreneurship, finance, analytics and business solutions, global talent management, and MICE, Tourism and Hospitality. You will study a broad body of theoretical and technical knowledge and gain skills in critically analysing complex contemporary business issues and making effective decisions or recommendations for improvement.
Advance your business career and develop the skills to lead innovative and sustainable change.
Majors
Analytics and Business Solutions
Learn how to analyse large volumes of data for trends, patterns and relationships that give insight into a business’ performance, its key audiences and demographics, and the market it operates in. In this major, you’ll be equipped to manage information resources, build basic business intelligence systems, interpret business statistics and develop practical decision models. Use your analytical and decision-making skills to help businesses improve their strategic operations for increased success.
Creative Marketing
Learn how to use your creativity to strategically engage your target demographic in unique and inspiring ways that connect your audience to your brand. In this major, you’ll find out how e-strategic management, analytics and innovation can help your brand thrive in domestic and international markets. You’ll learn how to creatively engage your audience through advertisement campaigns, targeted messaging and storytelling, and customer experiences in both digital and physical spaces.
Entrepreneurship
Develop your expertise with an Entrepreneurship major and learn the principles of business consulting, venture capital and project management. With this major, you’ll become a valuable source of knowledge and expertise across diverse industries, including engineering, IT, consulting, procurement, health, defence and construction. Gain hands-on experience with the capacity to apply your skills in real-world entrepreneurial environments. You’ll be able to consult on business planning, problem solving, performance improvement and consider diverse capital and seed funding opportunities.
Finance
Keep pace with technological advancements and the financial landscape with a major in Finance. You’ll gain broad knowledge of diverse areas within international and corporate finance. Gain practical skills in advanced investment and portfolio analysis and advanced financial risk management. In this major, you’ll establish a financial mindset with expertise in financial planning, decision making and financial and credit risk modelling, through practical learning focused on contemporary financial markets.
Global Talent Management
Gain the knowledge and skills to improve the way we work in the 21st century. The Global Talent Management major focuses on leading and managing organisational change and exploring methods for solving contemporary issues in human resource management. You’ll learn about HR analytics and decision making as well as pillars of modern global talent management such as data analysis, employee experience, tax and legal compliance, and integrated technology.
MICE, Tourism and Hospitality
Stand out from the crowd with this major and manage tourism and hospitality attractions, events, and services. Learn about the strategies and standards of the hospitality and tourism industry as well as the key business areas of meetings, incentives, conferences and exhibitions (MICE).
Gain the professional expertise to manage, plan, and market the food, recreation, accommodation and tourism industry. Your in-depth understanding of hospitality will allow you to create amazing travel and event experiences while meeting target goals of generating revenue, increasing brand awareness and engaging with stakeholders.
View the Handbook for a detailed overview of available subjects.
Joint degree options
Joint degrees give postgraduate students expertise in a complementary discipline and can enhance your career prospects. At JCU the Master of Business Administration can be combined as a joint degree in: