Master of Business (Marketing)
    Go to Deakin University

    Master of Business (Marketing)

    Deakin University
    Deakin University
    Australia
    Australia, Burwood
    University Rank:#207
    Go to Official Website
    Duration2 year(s)
    Tuition Fee
    AUD 48,000 / year(s)
    Master of Business (Marketing)

    About

    Want to develop the specialised skills to create a thriving and dynamic marketing career? Build your expertise and learn how to grow brands at one of the top 3 business schools in Victoria* with Deakin’s Master of Business (Marketing).

    You will gain in-demand, contemporary marketing knowledge and develop the sharp communication and critical thinking skills that employers are looking for. Experience hands-on practical learning across martech, digital and social media marketing, marketing analytics and sustainability for business, allowing you to develop contemporary marketing knowledge that will set you apart in the industry.

    Learn how to develop, implement and evaluate impactful marketing strategies and put your skills to practice with real-world learning opportunities. Throughout your degree, you will work on case studies and solve genuine industry problems, meaning you will graduate with the industry network, transferable skills and practical experience to land your dream job.

    Are you ready to solve problems and execute innovative campaigns in a high-growth industry?

    You will have the opportunity to specialise in another area of business or take a variety of subjects to further enhance your business skills. Tailor the course to meet your individual interests, creative ambitions and career goals.

    Learn from experienced academics and teachers at the top of their fields, as well as guest lecturers from a wide range of industries who will use their career expertise to demonstrate how to apply theory in an organisational context.

    You will have opportunities to network with like-minded professionals and build valuable connections in the industry. The Master of Business (Marketing) is accredited by the Australian Marketing Institute (AMI).

    *AFR BOSS Best Business Schools 2024

    Requirements

    Entry Requirements

    Entry requirements

    Selection is based on a holistic consideration of your academic merit, work experience, likelihood of success, availability of places, participation requirements, regulatory requirements, and individual circumstances. You will need to meet the minimum academic and English language proficiency requirements or higher to be considered for selection, but this does not guarantee admission.

    A combination of qualifications and experience may be deemed equivalent to minimum academic requirements.

      Academic requirements

      To be considered for admission to this degree you will need to meet the following criteria:

      1 year full-time (or part-time equivalent) - 8 credit points

      To be considered for admission to this degree (with 8 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:

      • bachelor honours (AQF8) degree in a related discipline*
      • bachelor degree in a related discipline*, plus two years relevant work experience^
      • graduate certificate or graduate diploma in a related discipline*
      • evidence of academic capability judged to be equivalent

      1.5 years full-time (or part-time equivalent) - 12 credit points

      To be considered for admission to this degree (with 4 credit points of admission credit applied^*) you will need to meet at least one of the following criteria:

      • bachelor degree or higher in a related discipline*
      • bachelor degree in any discipline, plus two years relevant work experience^
      • evidence of academic capability judged to be equivalent

      2 years full-time (or part-time equivalent) - 16 credit points

      To be considered for admission to this degree (without admission credit applied) you will need to meet at least one of the following criteria:

      • bachelor degree or other qualification at a higher AQF level in any discipline
      • evidence of academic capability judged to be equivalent

      *A related discipline award for this course is a Bachelor degree in Marketing or a Bachelor degree in Commerce or Business with a major of minor in Marketing.

      ^Relevant work experience can be classified into three categories. The first category includes individuals who have spent several years in the marketing field, holding positions such as marketing executives, marketing managers, Chief Marketing Officers (CMOs), marketing analysts, marketing content creators, and marketing supervisors. The second category encompasses individuals who have held senior leadership roles, which may extend beyond the marketing discipline, including positions such as Chief Executive Officers (CEOs), directors, Chief Financial Officers (CFOs), and general managers. The third category consists of individuals who have successfully operated their own businesses for a number of years.

      English language proficiency requirements

      To meet the English language proficiency requirements of this course, you will need to demonstrate at least one of the following:

      English Requirements

      • PTEMin 65
      • IELTSMin 6.5
      • TOEFLMin 94

      Career

      Career outcomes

      As a graduate of Deakin’s Master of Business (Marketing) you will be equipped with the practical skills, industry knowledge and professional network required to work as a professional marketer in a range of industries and organisations. You will be qualified and have the entrepreneurial ability to work across traditional marketing (brands, markets, product and research), non-traditional marketing (digital marketing, analytics, creative, CRM and e-commerce) or agency work (communications and content).

      You will develop highly sought-after skills to make an impact across a wide range of careers, including roles as a:

      • brand manager
      • content developer and manager
      • digital marketing manager
      • director of marketing
      • marketing manager
      • marketing officer
      • market research manager
      • marketing specialist
      • social media manager.

      Fee Information

      Application Fee 55

      How to Apply

      Choose your degree

      Use our course finder to discover your ideal degree. On each course page you will find information on entry requirements, professional recognition, career opportunities, course structure, fees and more.

      Also consider where you would like to study – we have four campuses in the state of Victoria, Australia, or you may like to study online.

      • Begin the application process

        We have a network of experienced authorised agents around the world who can help you through the application process. They are trained to provide advice and information on Deakin University and our degrees. Find out if you need to use a Deakin authorised agent to submit your application.

      • Check entry requirements

        Entry requirements differ depending on your degree or country of residence. Before starting your application, read through the entry requirements on the course page entry requirement tab.

        Need to improve your English language skills?

        You can enrol at the Deakin University English Language Institute and study a course to improve your English language skills. If you pass, this can help you get into most Deakin degrees. Please note, this page is available in both Indonesian and Vietnamese.

        Need help meeting the academic requirements?

        Deakin College is your first step towards your dream degree at Deakin University. With small class sizes and a supportive environment, Deakin College sets you up for success at university.

      • Certify supporting documents

        Most documents need to be certified. For example, award certificates, academic transcripts and your identity papers (passport). Documents in languages other than English will also need to be translated. Take the original document and a photocopy to an authorised person (for example, justice of the peace, public notary, member of the police force or Australian lawyer), to sign.

        Be sure to attach all requested supporting documentation, otherwise your application could be delayed. If you get your application in early, this gives us more time to arrange visas and accommodation if you need them.

      • Submit your application

        Depending on your nationality and country of residence, you can submit your application directly to Deakin through our online international student application service StudyLink Connect or through a Deakin authorised agent.

      Master of Business (Marketing)
      Deakin University
      Deakin University
      Australia

      Australia, Burwood

      Go to Official Website