Master of Business (Marketing)
    Go to Queensland University of Technology

    Master of Business (Marketing)

    Queensland University of Technology
    Queensland University of Technology
    Australia
    Australia, Brisbane
    University Rank:#213
    Go to Official Website
    Duration2 year(s)
    Tuition Fee
    AUD 33,913 / per year
    Next IntakeJuly 28, 2026

    Master of Business (Marketing)

    About

    Program overview

    • Transform into a marketing leader by mastering the skills and knowledge required to guide teams in creating impactful marketing campaigns.
    • Become skilful in a variety of marketing channels and tactics, such as social media, email marketing, content marketing, and SEO.
    • Study contemporary issues in marketing, international marketing, survey research, product and service innovation, and strategic marketing management
    • Gain expertise in a wide range of consumer behaviour concepts, models, and marketing trends.
    • Develop digital competencies and in-demand transferable skills in leadership, project management, strategic and analytical thinking, and effective communication.
    • Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.
    • Complete this 2-year program in 1.5 years if you have a bachelor degree in business or a related field. See entry requirements for details.

    Requirements

    Entry Requirements

    Minimum academic requirements

    Academic entry requirements

    As part of QUT's application for admission process, you will be automatically assessed for the 1.5 year program. If you wish to be considered for the 2 year program only, please indicate this on your application form.

    Master of Business - 1.5 year program

    • A completed recognised bachelor degree in business or related field with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).

    Master of Business - 2 year program

    • A completed recognised bachelor degree in any discipline with a minimum grade point average (GPA) of 4.00 (on QUT's 7 point scale).

    Pathway

    Graduate Certificate in Business and Communication: Applicants with an overall IELTS score of 6 (Reading and Writing no less than 5.5 and no other sub-score below 5) (or accepted equivalent) may be considered for the Graduate Certificate / Masters pathway.

    Minimum English language requirements

    We accept English language proficiency scores from the following tests undertaken in a secure test centre. Tests must be taken no more than 2 years prior to the QUT course commencement.

    English TestOverallListeningReadingWritingSpeaking
    IELTS Academic / One Skill Retake 6.5 6 6 6 6
    Cambridge English Score
    You must share your results with QUT through the Candidate Results Online website.     		176 169 169 169 169
    PTE Academic 58 50 50 50 50
    TOEFL iBT 79 16 16 21 18

    Don't have the English language score you need? We can help!

    We offer English language programs to improve your English and help you gain entry to this course.

    When you apply for this course, we will recommend which English course you should enrol in.

    English Requirements

    • PTEMin 65
    • IELTSMin 7
    • TOEFLMin 98

    Career

    Careers and outcomes

    Marketing professionals are involved in the promotion and/or sales of an organisation’s goods or services. This includes the marketing of existing product lines, the development of new products to fulfil consumer needs, or the development of new markets for new or existing products.

    Marketing is a vital component of businesses in all industries, as well as in government and nonprofit organisations. This course can lead to strategic roles such as business development managers, brand or product managers, marketing consultants or marketing managers.

    Possible careers

    • Brand manager
    • Chief marketing officer (CMO)
    • Digital marketing manager
    • Global marketing manager
    • Market research analyst
    • Marketing analytics manager
    • Marketing director
    • Social media manager

    Fee Information

    Tuition Fee
    33,913 / per year

    Master of Business (Marketing)

    Queensland University of Technology

    Queensland University of Technology

    Australia

    Australia, Brisbane

    Go to Official Website