Master of Communication (Professional)

A communication and marketing strategist is a strategic thinker responsible for creating and implementing tactical marketing, advertising, and public relations initiatives across diverse organisations to build market presence, nurture reputation, and foster relationships with important publics. Career opportunities may include marketing and communications officer, digital marketing coordinator, advertising manager, communications manager, or public relations and social media manager.

A social media manager creates and maintains brand promotions, information about a company, and marketing campaigns across social media. These managers keep up with industry and technological trends and work alongside creative groups such as public relations and sales to drive lead generation campaigns. Some tasks they perform are content creation, monitoring social analytics, devising a social network strategy, and engaging with audiences.

A brand manager is the forefront of a business’s image – they are responsible for corporate storytelling. This is done by developing and monitoring marketing strategies, to ensure that the business’ products/services are aligned to the consumer’s demands. Data analysis will also be required, to gain an insight on current trends and to predict future consumer trends.

A public relations manager is responsible for the coordination of marketing, sales, and public relations activities to assist with enhancing brand perception and exposure in addition to monitoring the effectiveness of these efforts. This role may include brand management as well as monitoring of sales and marketing campaigns. A public relations manager will be required to be across the latest developments in public relations policies, marketing, and sales technologies.