Master of Management (Marketing)

The Master of Management (Marketing) enables you to develop, implement and control integrated marketing programs.

Build a strong marketing skillset and business breadth. Learn the skills to attract and retain customers and improve experience. You can study marketing strategy, customer behaviour, relationship marketing, branding, neuromarketing and international marketing. You'll also gain a strong foundation across accounting, finance and management.

The program focuses on the means by which organisations attract and retain customers, and covers many aspects of marketing.

The Master of Management (Marketing) is an accredited program with the Australian Marketing Institute.

All applicants to the University of Melbourne must satisfy the English language requirements. This may be achieved in a number of ways, including recognised previous study taught and assessed entirely in English or an approved English language test. If you are from a non-English speaking background, the required standard of English for this degree is one of the following English proficiency test scores:

Job outlook: Advertising and Marketing Professionals are in strong demand, with the number of employees in the sector expected to grow to 70,300 by 2022.

(joboutlook.gov.au, 2014-2019)

Employment

Our graduates have gone on to some successful and varied careers. These are just some examples:

Within 1 year of graduating

Digital User Experience (UX) and Customer Experience (CX) Manager, GE Capital, Australia

Within 2 years of graduating

Pharmacy Territory Manager, RB (Health consumer goods)

Within 2 years of graduating

National Account Executive, Mondelēz International

Within 3 years of graduating

Experience Design Manager, SapientRazorfish UK

Practical Skills

You will leave the degree with a number of core skills in the following areas:

• Financial management
• Human resource management
• Business analysis and decision making
• Developing strategies to maximise business value
• Marketing management
• Consumer behaviour
• Market research

Melbourne Business School students are also offered the opportunity to develop their employability skills through our Skills Workshops.

Success stories