Master of Management (Marketing)

Why study marketing at Melbourne Business School?

1. Connect with industry: Complete an internship or a consulting subject working to solve a real company problem in Melbourne, Shanghai, Kuala Lumpur or London, plus get involved in our student experience opportunities like case competitions and student clubs that can offer you industry experience and exposure.
2. Build a strong marketing skillset and business breadth: Learn the skills to attract and retain customers and improve experience, you can study marketing strategy, customer behaviour, relationship marketing, branding, neuromarketing and international marketing. You'll also gain a strong foundation across accounting, finance and management.
3. New accelerated option available fast-track your study with intensive versions of the course allowing you to complete in 1 or 1.5 years.
4. Study in a course with industry recognition: The Master of Management (Marketing) is an accredited program with the Australian Marketing Institute.
5. Leading reputation with a global network: Melbourne is consistently ranked among the world's top universities for Business and Management (QS World University Rankings 2025) and has over 60,000 business alumni in over 100 countries, ensuring that you join a valuable network of peers from all business disciplines right from day one.

What is it about?

Melbourne Business School's Master of Management (Marketing) provides foundation training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management.

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Who is it for?

This program is ideal for students holding undergraduate degrees in areas outside of business/commerce whose goal may be to assume a managerial position in the marketing and communications field.

The program is also offered as a 1.5 year full time option (part-time equivalent available for domestic students) if you have previously completed an undergraduate degree in business, commerce or a related discipline.

Accelerated versions also available:

We offer an accelerated 1-year intensive version for people with a commerce/business background and a 1.5-year intensive option for those new to commerce.

Master of Management suite of programs also include:

• Master of Management
• Master of Management (Accounting)
• Master of Management (Accounting & Finance)
• Master of Management (Finance)
• Master of Management (Human Resources)

English language requirements

All applicants to the University of Melbourne must satisfy the English language requirements. This may be achieved in a number of ways, including recognised previous study taught and assessed entirely in English or an approved English language test. If you are from a non-English speaking background, the required standard of English for this degree is one of the following English proficiency test scores:

• English language test score requirements

• If you need to undertake an English language test, you must meet one of the scores* below:

  IELTS

  7.0

  ---

  with no band less than 6.5

  TOEFL

  94+

  ---

  with writing 24; speaking 20; reading 19; listening 20

  PEARSON

  72+

  ---

  with written communicative skill of 65 and no other communicative skill below 64

  CAMBRIDGE

  185+

  ---

  with no skill less than 176

  *Accepted tests: IELTS (Academic English Only); TOEFL Internet-based test; Pearson Test of English Academic; Cambridge English: Advanced/Certificate of Advanced English (CAE). If a test displays N/A, it means it is not accepted for this course.

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