Master of Marketing

Bond University

Australia, Gold Coast

University RankQS Ranking

587

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Bond University

Australia , Gold Coast

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Course Code

113566M

Campuses

Gold Coast

Program Language

English

Start & Deadlines

Next Intake DeadlinesSeptember-2026

Apply to this program

Go to the official application for the university

Duration 4 semester(s)

Tuition Fee

AUD 19,180 / semester(s)

Next Intake September-2026

Master of Marketing

About

In today's highly competitive environment, organisations need skilled marketing professionals who have the ability to lead through the ever-evolving customer and analytics landscape. The marketing profession is receiving more attention than ever before due to the rise and rise of artificial intelligence and the fusing of marketing with digital technologies. The remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to intimately interact with audiences has never been more exciting.

Bond’s Master of Marketing levels up your marketing game. It sharpens your strategic, analytical, and practical skills, empowering you to confidently gather, analyse, and interpret customer and market data in an AI- and digital-first world. The program prepares you to drive change, enhance customer experiences, improve organisational positioning, and strengthen your competitive edge in a global context. You will gain an integrated and hands-on understanding of market-driven business strategies and decision-making, covering market research, consumer behaviour, product and brand management, promotional design, marketing analytics and applied digital and social media marketing with a focus on how to apply AI to supercharge your marketing efforts.

Requirements

Entry Requirements

Recognised 4 year Bachelor degree equivalent to an Australian Bachelor degree

4 year Bachelor degree - 4 point grading scale

Successful completion of a recognised Bachelor's degree (or equivalent qualification) in any field.

Recognised 4 year Bachelor degree equivalent to an Australian Bachelor degree

4 year Bachelor degree - 5 point grading scale

Successful completion of a recognised Bachelor's degree (or equivalent qualification) in any field.

English Program Requirements

English language proficiency requirements

Bond's programs are taught and assessed in English, so depending on your educational background and citizenship, you may be required to provide evidence that your English language ability meets our requirements. This may include submitting results from an approved English Language Test taken in the past two years - you can see the required results for the most common approved tests below. There are other ways to demonstrate English language proficiency and gain entry into this program, including demonstrating prior study in English, or other qualifications. If your qualification does not meet the English language requirements then you will need to provide an English proficiency test for admission.

International English Language Testing System (IELTS) Academic: International English Language Testing System (IELTS) Academic Overall score 6.5 with no sub score less than 6.0
Pearson Test of English (PTE) Academic: Pearson Test of English (PTE) Academic Overall score 58 with no Communicative Scores below 50
Test of English as a Foreign Language Internet-Based Test (TOEFL iBT): Test of English as a Foreign Language Internet-Based Test (TOEFL iBT) Overall score 79 (no scores below 21 in Writing, 18 in Speaking, and 16 in Reading and Listening)

Career

Where will your degree take you?

Marketing is a crucial aspect of any business. In today's highly competitive environment, organisations need skilled marketing professionals who can create, execute and evaluate effective marketing strategies. As a profession, marketing is receiving more attention than ever before due to the merging of marketing and technology, the remarkable possibilities presented by the ever-growing volume and diversity of customer data, and the ability of digital and social platforms to interact with audiences/markets. Increasingly, marketing leaders must be able to confidently gather, analyse and interpret customer and market data to navigate the changing digital landscape impacting their organisations.

Given the considerable skillset and knowledge needed by marketing professionals, it is not surprising that a recent Hays report found that 92% of marketing professionals hold at least a bachelor’s degree, typically in a business-related field. In addition, 20% have a master’s degree, 15% a marketing-related postgraduate diploma, 13% an MBA and 9% a non-marketing-related postgraduate diploma. Clearly, regular upskilling and further qualifications are becoming increasingly important, especially for more senior roles.

According to the 2021 Hays Salary Guide, some of the top paying jobs in Australia that require a university marketing qualification are:

Marketing Director - AU$163,000 - AU$240,000 per annum
Senior Marketing Manager - AU$92,000 - AU$165,000 per annum
Digital Marketing Manager - AU$82,000 - AU$153,000 per annum
Marketing Manager - AU$82,000 - AU$140,000 per annum
Product Manager - AU$77,000 - AU$150,000 per annum
Brand Manager - AU$71,000 - AU$150,000 per annum
Direct Channel Manager - AU$82,000 - AU$153,000 per annum
eCommerce Manager - AU$82,000 - AU$163,000 per annum
Social Media Manager - AU$77,000 - AU$153,000 per annum
Content Marketing Manager - AU$80,000 - AU$120,000 per annum

Outcomes

Retail

Major retail companies in Australia such as Woolworths, Coles, and Bunnings employ large numbers of marketing professionals to develop and execute marketing strategies.

Financial Services

Major banks such as Commonwealth Bank, Westpac, and ANZ, as well as insurance companies such as Allianz and AAMI employ marketing professionals to develop and implement marketing campaigns.

Consumer Goods

Consumer goods companies such as Procter & Gamble, Unilever, and Nestle employ marketing professionals to promote their products and increase brand awareness.

Digital Marketing Agency

There are several digital marketing agencies in Australia such as WME, Reload Media, and Web Profits that employ marketing professionals to help clients develop and execute digital marketing campaigns.