Master of Marketing

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.

The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

Griffith University offers a number of study options for Marketing including on-campus and online.

To be eligible for admission to the Master of Marketing you must have one of:

Pathway 1 - 1 year program (80CP):

• A recognised Bachelor degree (or higher) in a *related discipline with a minimum grade point average of 4.0 using a 7.0 scale; AND a minimum 2 years full-time (or equivalent) relevant ^professional experience.

Pathway 2 - 1.5 year program (120CP):

• A recognised Bachelor degree (or higher) in a *related discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR
• A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above.

Pathway 3 - 1.5 year program (120CP):

• A recognised Bachelor degree (or higher) in any discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR
• A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above.

*Related Discipline: Marketing, Advertising, PR, Sales, Economics, Media Studies, Communication, International Business, Tourism

^Professional Experience: Marketing, Advertising, Sales, Customer Relationship Management, Digital Marketing, Social Media Marketing, Market Research, Brand Management, Communications, Content Marketing, PR. Roles requiring technical, specialist expertise or managerial/decision making functions with a broad knowledge of and/or skills in marketing and/or business; key concepts or principles in marketing and/or business are also considered professional experience.

A higher qualification refers to a qualification at a higher level than a Bachelor qualification, which includes any of the following: a Bachelor Honours Degree; Graduate Certificate, Graduate Diploma, Masters Degree, MPhil or PhD.

Study option

If you do not meet the academic entry criteria, you may be able to study the Masters Qualifying Program (9354) and qualify for entry into this Masters degree.

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR a minimum score of 575 on TOEFL
• OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

The Direct Entry Program (DEP) is not available for Domestic students.

Applicants should refer to the English language requirements section of the following University procedure for exceptions to these overall requirements:

• Admission Procedure

If you do not meet the University's specified English language requirements, you may wish to contact the Griffith English Language Institute to increase your eligibility for entering a Griffith University program. This Institute offers a number of English language and other courses at both its Brisbane and Gold Coast branches.

• Griffith English Language Institute

Marketing offers variety like few other professions, and you may find career opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be well prepared for senior management positions in marketing, as well as specialist or consulting roles.