Master of Marketing
    Go to Griffith University

    Master of Marketing

    Griffith University
    Griffith University
    Australia
    Australia, Southport
    University Rank:#255
    Go to Official Website
    Duration18 month(s)
    Tuition Fee
    AUD 28,971 / Year
    Next IntakeJuly 1, 2026

    Master of Marketing

    About

    Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.

    The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

    Griffith University offers a number of study options for Marketing including on-campus and online.

    Requirements

    Entry Requirements

    To be eligible for admission to the Master of Marketing you must have one of:

    Pathway 1 - 1 year program (80CP):

    • A recognised Bachelor degree (or higher) in a *related discipline with a minimum grade point average of 4.0 using a 7.0 scale; AND a minimum 2 years full-time (or equivalent) relevant ^professional experience.

    Pathway 2 - 1.5 year program (120CP):

    • A recognised Bachelor degree (or higher) in a *related discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR
    • A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above.

    Pathway 3 - 1.5 year program (120CP):

    • A recognised Bachelor degree (or higher) in any discipline with a minimum grade point average of 4.0 using a 7.0 scale; OR
    • A combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to the above.

    *Related Discipline: Marketing, Advertising, PR, Sales, Economics, Media Studies, Communication, International Business, Tourism

    ^Professional Experience: Marketing, Advertising, Sales, Customer Relationship Management, Digital Marketing, Social Media Marketing, Market Research, Brand Management, Communications, Content Marketing, PR. Roles requiring technical, specialist expertise or managerial/decision making functions with a broad knowledge of and/or skills in marketing and/or business; key concepts or principles in marketing and/or business are also considered professional experience.

    A higher qualification refers to a qualification at a higher level than a Bachelor qualification, which includes any of the following: a Bachelor Honours Degree; Graduate Certificate, Graduate Diploma, Masters Degree, MPhil or PhD.

    Study option

    If you do not meet the academic entry criteria, you may be able to study the Masters Qualifying Program (9354) and qualify for entry into this Masters degree.

    English Requirements

    • PTEMin 58
    • IELTSMin 6.5
    • TOEFLMin 79

    English Program Requirements

    English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

    English test results must be no more than two years old.

    International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

    The Direct Entry Program (DEP) is not available for Domestic students.

    Applicants should refer to the English language requirements section of the following University procedure for exceptions to these overall requirements:

    If you do not meet the University's specified English language requirements, you may wish to contact the Griffith English Language Institute to increase your eligibility for entering a Griffith University program. This Institute offers a number of English language and other courses at both its Brisbane and Gold Coast branches.

    Career

    Marketing offers variety like few other professions, and you may find career opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be well prepared for senior management positions in marketing, as well as specialist or consulting roles.

    Fee Information

    Tuition Fee
    28,971 / year
    Application Fee 50

    How to Apply

     

    1. Choose the degree

     

    At Griffith we offer hundreds of study options. Our study website will help you find the best degree for you.

     

    2. Entry requirements

     

    Check you meet the academic and English language entry requirements in the Degree finder.

     

    Consider a pathway option if you don’t meet the direct entry requirements.

     

    3. Check if you are eligible for credit

     

    If you have existing formal qualifications or relevant work experience, you may be eligible to receive credit which will reduce the duration of your study.

     

    To apply, provide details of your previous qualification or work experience in the ‘credit for previous study’ section when you submit your application. You may be required to supply detailed course outlines of your previous qualification(s) in English.

     

    4. Prepare supporting documentation

     

    Prepare supporting documentation including:

     

    • a certified* copy of your academic results (translated into English if applicable)

    • a certified* copy of your English test results (if available) and

    • if you are applying for a music or visual arts degree you may need to submit a portfolio of work, or audition (see individual program for details)





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    Sponsored students

     

    Sponsored students must also supply documents confirming:

       

    *To certify your documents, a Justice of the Peace or other public notary—lawyer, policeman, solicitor, embassy official—must see your original documents, and sign and stamp the copies for you.

     

    5. Apply

     

    Apply online or through an international registered recruitment representative.

     

    If you are currently studying at an Australian high school you may apply through QTAC.

     

    Application dates

     

    We recommend you apply for undergraduate and postgraduate programs by:

     

    • 31 January (to start Trimester 1)

    • 3 June (to start Trimester 2)

    • 30 September (to start Trimester 3).





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    You must allow enough time for your visa application to be processed, to allow you to arrive in time for Orientation. Some programs have different application closing dates. Check if this applies to your program on the 

     

    Track your application

     

    If you applied online, login to our International Application System.

     

    If you applied through an agent, check with your registered Griffith agent or provider.

     

     

    Master of Marketing

    Griffith University

    Griffith University

    Australia

    Australia, Southport

    Go to Official Website