Master of Marketing

University of Technology Sydney

Australia, Sydney

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University of Technology Sydney

Australia , Sydney

Key Facts

Program Level

Master by Course Work

Study Type

Full Time

Delivery

On Campus

Course Code

098047G

Campuses

City campus

Program Language

English

Start & Deadlines

Next Intake Deadlines28-Jul-2026

Apply to this program

Go to the official application for the university

Duration 18 month(s)

Tuition Fee

AUD 79,535 / total

Next Intake 28-Jul-2026

Master of Marketing

About

This course is designed for professionals seeking to excel in and navigate the dynamic marketing landscape shaped by creativity, technology. Choose this program to gain cutting-edge insights from our research-led faculty and align with sustainable marketing practices for societal benefit.

Distinctive in its approach, the course integrates digital marketing, data analytics, customer experience, and ethical considerations, ensuring you stay ahead in a rapidly changing industry.

You will acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasized through real-world projects and case studies.

Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance your professional development.

Find out more about Why Marketing.

Students acquire skills in market analysis, strategy formulation, and the application of contemporary marketing techniques. Practical learning is emphasised through real-world projects and case studies.

Teaching methods are interactive, combining lectures, workshops, and collaborative activities to enhance their professional development.

Make an enquiry

Request an info pack

Course aims

The course is aligned with research-inspired, practice-oriented education. It is designed to equip students with skills that foster their lifelong learning and inquiry in their personal development and professional practice in marketing.

Requirements

Entry Requirements

Admission requirements

Admission requirements

To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have the following:

Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included)

Applicants who do not meet the criteria above should consider applying for C11282 Graduate Certificate in Marketing.

The English proficiency requirement for international students or local applicants with international qualifications is: IELTS Academic: 6.5 overall with a writing score of 6.0; or TOEFL iBT: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

To be eligible for admission to this course, applicants must meet the following criteria.

Applicants must have the following:

Completed Australian bachelor's degree or higher qualification, or overseas equivalent, with more than 75% of all subjects completed at pass level (conceded pass not included)

Applicants who do not meet the criteria above should consider applying for C11282 Graduate Certificate in Marketing.

Eligibility for admission does not guarantee offer of a place.

English Program Requirements

UTS has English language proficiency requirements for all its courses for all students.

Please check the requirements that apply to you.
Note: These requirements may apply to you, even if you are not an international student.

If you have previously studied in English, you may satisfy the UTS English language requirements in one of several ways. You must have:

Career

Careers

Your future career

As a UTS Master of Marketing graduate, you'll have the skills and experience to create compelling, innovative marketing strategies and solutions to help businesses of all kinds reach their audiences and achieve ever-greater success.

Future-focused and highly relevant, this degree will give you the tools to stay up-to-date in a changing world. As an ethical and sustainably minded marketer, you'll leverage the power of emerging technologies to reach business outcomes and create social good. You’ll be an in-demand professional, ready to take on senior marketing roles in any industry or sector.